The 63rd edition of the Salone del Mobile.Milano (iSaloni) kicked off yesterday, April 8, and runs until next Sunday (April 13). In this major global showcase for design and furniture, visitors from around the world can explore the Espaço BRASIL (BRAZIL Space): a 970 m² area in Pavilion 3 at Rho Fiera, bringing together the very best of contemporary Brazilian furniture and design.
Promoted by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), through the Brazilian Furniture Project, the space features creations of a variety companies and designers from the country.
The set design, carried out by the Estojo studio, focuses on the interplay between minimalist lines and organic elements, highlighting Brazil’s diverse materials and its commitment to low-impact production processes. To illustrate this concept, the Espaço BRASIL includes a tree at its center, symbolizing the role of biodiversity in the country’s creative inspiration and industrial power.
In the showcased products, this vision is reflected in the use of distinctive raw materials, such as Brazilian woods known for their strength, rich grain, and warmth, as well as fibers extracted from tree leaves, rocks, and sculpted minerals that unveil unique textures. There are also traditional weaves that have been rethought or reinvented, along with organic fabrics or sustainably produced leather. These attributes demonstrate how Brazil’s design sector brings together nature and technology, in keeping with the “Thought for Humans” theme of iSaloni 2025, which emphasizes human experience, inclusion, multifunctional spaces, and the use of renewable resources.
Brazilian Ambassador in Milan visits the fair
During the official opening, the Brazilian booths welcomed Ambassador Hadil da Rocha-Vianna, Consul General of Brazil in Milan; and Floriano Pesaro, Director of Corporate Management at ApexBrasil; accompanied by the Manager of Industry and Services at ApexBrasil, Maria Paula Velloso. They were welcomed by Adeilton Pereira, Vice President of ABIMÓVEL, and Cândida Cervieri, the association’s Executive Director. During the visit, they were able to see firsthand the strength of Brazilian design and industry, which balance Brazilian identity, innovation, quality, sustainability, and cultural heritage, reinforcing the country’s potential in the international market.
“Now more than ever, the Brazilian furniture industry stands out as a global benchmark in design and innovation, combining sustainable materials, creativity, and high production capacity. We want to show the world the full potential of our companies and designers, who bring authentic Brazilian flair to different markets while keeping an eye on global trends and environmental responsibility,” emphasizes Cândida Cervieri, Executive Director of ABIMÓVEL.
What Are Brazilian Brands Bringing to Milan?
Seven Brazilian companies – ArboREAL, byKamy, Century, CGS, IBTW, Modalle, and St. James – have their own dedicated exhibit areas within the Espaço BRASIL.
In addition, Century, CGS, and byKamy are also showcasing their pieces in the Lounge Brasil, a space designed for networking, interaction, and relaxation during the event, which also features items from Móveis James.
“Design + Industry” Exhibition: A Dialogue Between Industry and Contemporary Design
Another Brazilian highlight at Salone del Mobile.Milano is the “Design + Industry” exhibition, organized by ABIMÓVEL and ApexBrasil, curated by Liana Tessler, with set design also by Estojo. As part of the Brazilian Furniture Project, this initiative brings together the work of manufacturers and designers from different regions of Brazil, featuring original and cutting-edge pieces that respond to the demands of an evolving market.
Brazil at Fuorisalone 2025: Visit the “Cashew Rain” Exhibition
Alongside iSaloni, Monday, April 7, marked the start of activities for Fuorisalone 2025, the largest circuit of events during Milan Design Week, which also runs until next Sunday (April 13).
Brazil is participating with the “Chuva do Caju” (Cashew Rain) exhibition at the Università degli Studi di Milano, organized by ApexBrasil, supported by ABIMÓVEL, and curated by Bruno Simões. The event is part of the traditional INTERNI exhibition, which this year features the master theme “Cre-Action.”
The organizing institutions gathered at the event’s opening ceremony to celebrate the work of a delegation of more than 90 companies and dozens of Brazilian designers, who are participating in Fuorisalone and iSaloni throughout the week.
Stay tuned for full coverage over the coming days here at @abimovel and see how Brazil is making its mark on the world’s largest stage for design and furniture.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative of ABIMÓVEL in partnership with ApexBrasil, aiming to increase the presence of the Brazilian furniture and wood supply chain in the international market through a set of strategic actions based on sustainability, competitiveness, and design integration with industry. Currently, around 175 companies are part of the project.
In 2024, Brazil’s furniture and mattress industry was the sixth-largest producer and the 26th-largest exporter in the world, with revenues surpassing US$763.02 million from exports of finished products (excluding parts and components), representing a 3.8% growth compared to 2023. When including parts for furniture production, the figure reached US$870.20 million.
In a new cycle (2025–2026), the organizing entities invite not only furniture manufacturers and designers but also companies in the components and industry supplier sectors to join the project, further expanding the reach of Brazilian furniture and enhancing the competitiveness of the “Brazil” brand worldwide.
To join the project and showcase your brand at the leading events in the furniture sector around the globe, visit: brazilianfurniture.org.br.
About ABIMÓVEL
Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Industry Association) has been operating for over 45 years to strengthen the country’s furniture industry. Working collaboratively with both the public and private sectors, the association leads various initiatives to boost production, improve the business environment, and open new markets for companies in the wood and furniture supply chain in Brazil. These efforts include participation in international fairs and business matchmaking events, as well as programs addressing exports, sustainability, design integrated into the industry, manufacturing improvements, support for micro and small businesses, commercial intelligence, and more.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency conducts a variety of commercial promotion activities, including prospective and trade missions, business matchmaking rounds, support for Brazilian companies attending major international fairs, and visits by foreign buyers and opinion leaders to learn about Brazil’s production capabilities. The agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, aiming to strengthen the competitiveness of Brazilian companies and the country as a whole.
FURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association – ABIMÓVEL
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