In this edition, 42 national manufacturers and around 12 furniture importers will have the chance to participate in business meetings organized through the Brazilian Furniture Project at the trade show
São Paulo is gearing up to host ForMóbile (International Fair of the Furniture and Wood Industry) from July 2-5, 2024, a significant event in the Latin American furniture sector’s business calendar. This year, the event includes a noteworthy addition to its program: the Buyer Project, a collaborative effort by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) through the Brazilian Furniture Project.
The Buyer Project at ForMóbile 2024 offers an unparalleled opportunity to connect international buyers with Brazilian companies, showcasing the country’s excellence in raw materials, innovative design, advanced production techniques, and sustainable management. São Paulo, with its cosmopolitan atmosphere driven by innovation and business, stands as a strategic setting for the development of commercial partnerships and cultural exchanges.
In this edition, 42 national manufacturers and around 12 furniture importers will have the chance to participate in business rounds organized through the Brazilian Furniture Project at the trade show. These meetings aim to optimize interactions between participants, fostering networking, sales, and lasting partnerships. The goal is clear: to expand the horizons of Brazilian companies and explore new opportunities in the competitive global furniture market.
“ForMóbile, in addition to being a showcase for suppliers in the wood and furniture supply chain, provides a conducive environment for business, attracting buyers from all regions of Brazil and many other countries. The business rounds promoted in partnership between ABIMÓVEL and ApexBrasil underscore the strategic importance of the event, which goes beyond mere product exhibition, promoting effective integration between national and international markets amidst some of the largest suppliers for the furniture supply chain in Latin America,” says ABIMÓVEL President Irineu, Munhoz.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry. Currently, around 170 companies are taking part in the project.
In 2023, the Brazilian furniture industry was the sixth largest producer and the 28th largest exporter globally, achieving revenues of USD 830.7 million from finished products distributed to approximately 180 countries.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
FURNITURE: OUR BUSINESS
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
