Organized by ABIMÓVEL in partnership with ApexBrasil, the initiative will connect 70 Brazilian companies with 25 importers from 16 countries at the trade show opening today in Bento Gonçalves. The association will also present a special exhibition featuring pieces by Brazilian brands.
The 25th edition of Movelsul Brasil reinforces Bento Gonçalves, in the state of Rio Grande do Sul, as one of Brazil’s leading furniture industry hubs. Held from August 17–20, 2026, at the city’s Exhibition Center, the trade show will bring together Brazilian brands specializing in furniture, upholstered products, mattresses, home décor, and services. Its business-focused agenda is designed for independent retailers, major retail chains, architects, designers, specifiers, importers, and contract buyers.
Once again, the program will feature a major international trade promotion initiative: the Buyer Project, organized by Brazilian Furniture—a sector project carried out by ABIMÓVEL, the Brazilian Association of Furniture Manufacturers, in partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency.
Throughout the trade show, the initiative will host business matchmaking sessions connecting 70 Brazilian companies with 25 pre-qualified international buyers from Argentina, Canada, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Germany, Guatemala, Mexico, Morocco, Paraguay, Peru, the United Arab Emirates, the United Kingdom, and Uruguay.
The Buyer Project is part of the internationalization strategy led by Brazilian Furniture to enhance the competitiveness, visibility, and global presence of Brazil’s furniture industry. By connecting Brazilian manufacturers with qualified importers, the initiative helps turn participation in industry trade shows into an effective platform for relationship-building, market prospecting, and business development.
Meet the participating Brazilian companies:
Brazilian Design on Display
In addition to the international business meetings, Movelsul 2026 will feature a special furniture exhibition organized by ABIMÓVEL, showcasing 24 pieces from Brazilian companies. The exhibition will present a diverse cross-section of furniture production from across the country, highlighting the Brazilian industry’s ability to transform creative vision into competitive, market-ready products.
Movelsul 2026 at a Glance
The 2025 edition of Movelsul Brasil welcomed visitors from more than 40 countries, further establishing the event as a leading B2B showcase for Brazilian furniture.
Organized since 1977 by the Furniture Industries Association of Bento Gonçalves (Sindmóveis), Movelsul Brasil will bring together more than 200 Brazilian brands across five exhibition halls this year. The event will showcase new products and solutions in mass-produced and custom furniture, upholstered furniture, mattresses, home décor, office and contract furniture, and industry services. Its portfolio serves a wide range of professional audiences, from independent stores to major retail chains and from specifiers to international importers.
The program also includes initiatives dedicated to retail, design, and architecture, such as Movelsul Conecta, the Varejo 360° stage, the International Lounge, and dedicated spaces for networking, industry content, and business development. Together, these initiatives reinforce Movelsul’s role as a platform for market insights, commercial connections, and greater integration across the furniture value chain.
Brazilian Furniture Project
The Brazilian Furniture Sectorial Project is an initiative of ABIMÓVEL, in partnership with ApexBrasil, aimed at increasing the participation of Brazil’s furniture industry and value chain in the international market through a set of strategic actions based on sustainability, competitiveness, and design integrated with industry. Hundreds of companies are part of the project.
In its current cycle, the organizing entities are inviting not only furniture manufacturers and designers, but also companies in the components and industry supplier segments to join Brazilian Furniture, further expanding the reach of Brazilian furniture and strengthening the competitiveness of the “Brazil” brand worldwide.
To join the project and take your brand to the leading furniture industry events around the world, visit brazilianfurniture.org.br.
About ABIMÓVEL
The Brazilian Furniture Industry Association — ABIMÓVEL — has worked for nearly five decades to represent, develop, and strengthen Brazil’s national furniture production chain. The association promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than BRL 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its history, ABIMÓVEL has led a wide range of programs and initiatives focused on business development, competitiveness, design, sustainability, technical standardization, innovation, and the internationalization of the industry. These efforts help strengthen the positioning of Brazilian furniture both domestically and globally. Brazil is currently the largest furniture producer in Latin America and the seventh largest in the world — a position that reflects the strategic importance of a diverse, far-reaching production chain connected to market transformation.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency — ApexBrasil — works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion activities designed to boost exports and enhance the value of Brazilian products and services in international markets, including prospecting and trade missions, business matchmaking sessions, support for Brazilian companies at major international trade shows, visits by foreign buyers and opinion leaders to Brazil’s production facilities, and other business platforms that also help strengthen the Brazil brand.
The agency also works in coordination with public and private stakeholders to attract foreign direct investment to Brazil, focusing on strategic sectors for the development of the country’s competitiveness and that of Brazilian companies.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association — ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238
