Through a Product Showcase and B2B meetings, the initiative fosters commercial engagement, expands strategic connections and strengthens the international positioning of Brazil’s furniture industry across Latin America.
The Brazilian Furniture Sector Project arrives in Colombia today, where 48 Brazilian companies are taking part in the 13th edition of La Feria de Diseño Medellín, from September 10 to 12, 2026.
Brazil’s participation, organized by ABIMÓVEL (Brazilian Association of Furniture Industries) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is structured around two complementary initiatives:
In the exhibition area, Brazilian brands present 19 pieces showcasing the diverse languages, materials and solutions of the country’s furniture design to a professional audience from countries across Latin America, North America and other regions of the world.
At the same time, 48 companies will participate in business matchmaking sessions with 25 buyers from countries including the United States, Bolivia, Chile, Curaçao, Ecuador, Peru, the Dominican Republic, Uruguay, and Venezuela.
Meet the participating companies:
Following Medellín, the project and participating companies will head to Panama City, in Panama. On September 15 and 16, a new series of B2B meetings will complete the Latin America Trade Mission, expanding connections between Brazilian companies and potential partners across the region.
A trade show for those who design, specify and buy
This year, La Feria de Diseño will bring together 285 brands through a program that approaches design as a cultural practice, a productive force and a commercial activity. The event combines an academic program with business gatherings and spaces dedicated to materials research, creative processes and new product applications.
That structure helps explain the Brazilian furniture industry’s interest in the event. La Feria de Diseño is not intended solely for visitors following launches and trends. It is especially relevant to the professionals directly involved in industry decision-making: importers, distributors, architects, designers, specifiers and those responsible for residential, corporate, hospitality and commercial projects.
Connections: from a product’s origins to the marketplace
This journey — from creation and production to specification and the marketplace — is at the heart of Brazil’s participation. After all, furniture does not begin as a finished object. It starts with research, place, cultural references, raw materials, production inputs, design, engineering, technical expertise and manufacturing. Then come the professionals who select it, the channels that distribute it, the spaces that receive it and the people who ultimately use it.
“Connections” grew out of this network of relationships. Introduced by ABIMÓVEL at Salone del Mobile.Milano 2026 in Italy, the concept has since become the unifying theme for Brazilian Furniture’s international activities throughout the year.
In Medellín, “Connections” will once again shape the exhibition design of Espaço Brasil, the Brazil Pavilion. The idea is to present the country collectively while preserving the identity of each brand and highlighting a furniture industry that cannot be defined by a single aesthetic.
The participating companies represent different regions, sizes, styles, areas of expertise and bodies of knowledge. Together, they demonstrate the ability to work across industrial-scale manufacturing and customization, responding to different ways of living, working and inhabiting spaces in Brazil and around the world.
“Connections” also has a commercial dimension. The exhibition design makes visible the relationships behind the products, while the trade mission brings companies closer to the professionals who can move those products into the marketplace. The concept therefore extends beyond visual language to express the very structure of Brazil’s participation: connecting creativity with industry, products with projects, and production capacity with business opportunities.
Colombia gains ground as a destination for Brazilian furniture
Medellín’s relevance extends beyond the trade show itself. The city has raised its profile as one of Latin America’s creative economy hubs, bringing together architecture, design, fashion, lifestyle, art, innovation and business.
That creative momentum is matched by a growing trade relationship. Colombia has been increasing its purchases of Brazilian furniture, mattresses, components, raw materials, machinery and other industry supplies.
Between January and June 2026, Colombia imported $9.7 million in furniture and mattresses from Brazil, up 37.6% from the first half of 2025. The country accounted for 2.8% of Brazilian exports in the segment and ranked among the industry’s 10 leading international destinations during the period.
Brazil’s participation in Medellín also comes as the industry’s trade map is shifting, with Latin America playing an increasingly important role in export strategies. In addition to Colombia, Uruguay, Argentina, Peru, Paraguay and Bolivia increased their imports of Brazilian furniture and mattresses during the first half of the year, supported by geographic proximity, cultural affinity, shorter lead times and existing trade agreements.
Export Destinations
(year-to-date)
Among the main foreign consumer markets for Brazilian furniture and mattresses, year-to-date, from January to June 2026, the shares of the United States (17.4%), Uruguay (12.9%), and Chile (7.6%) stood out.
| Countries (Change '25-'26) | Jan-Jun/2024 | Jan-Jun/2025 | Jan-Jun/2026 | |||
|---|---|---|---|---|---|---|
| US$ '000 | Share (%) | US$ '000 | Share (%) | US$ '000 | Share (%) | |
| 1. United States ▼ 42.0% | 106,780 | 30.5% | 104,701 | 28.0% | 60,742 | 17.4% |
| 2. Uruguay ▲ 17.0% | 34,131 | 9.7% | 38,539 | 10.3% | 45,089 | 12.9% |
| 3. Chile ▼ 4.3% | 27,779 | 7.9% | 27,623 | 7.4% | 26,426 | 7.6% |
| 4. Argentina ▲ 71.5% | 3,754 | 1.1% | 14,484 | 3.9% | 24,844 | 7.1% |
| 5. Peru ▲ 72.9% | 17,368 | 5.0% | 13,492 | 3.6% | 23,326 | 6.7% |
| 6. Paraguay ▲ 17.9% | 13,294 | 3.8% | 18,040 | 4.8% | 21,262 | 6.1% |
| 7. United Kingdom ▼ 16.1% | 22,065 | 6.3% | 20,619 | 5.5% | 17,300 | 4.9% |
| 8. Mexico ▼ 18.0% | 9,531 | 2.7% | 13,919 | 3.7% | 11,411 | 3.3% |
| 9. Colombia ▲ 37.6% | 4,623 | 1.3% | 7,069 | 1.9% | 9,724 | 2.8% |
| 10. Bolivia ▲ 22.6% | 9,460 | 2.7% | 7,327 | 2.0% | 8,986 | 2.6% |
| Subtotal ▼ 6.3% | 248,786 | 71.0% | 265,812 | 71.0% | 249,109 | 71.2% |
| Others ▼ 7.2% | 101,705 | 29.0% | 108,379 | 29.0% | 100,621 | 28.8% |
| Total ▼ 6.5% | 350,492 | 100.0% | 374,191 | 100.0% | 349,730 | 100.0% |
Against this backdrop, La Feria de Diseño provides a platform to turn interest in Brazilian products into new partnerships, projects, business opportunities and distribution channels.
From product exposure to new sales channels
For Brazilian brands, combining an exhibition with B2B meetings creates multiple entry points into the Colombian and broader Latin American markets. While the showcase highlights materials, finishes, production solutions and design attributes, the business meetings allow companies to better understand local demand, assess market response to their portfolios, identify potential adaptations and move negotiations forward with international buyers.
This approach reflects the Brazilian Furniture’s core objectives: expanding and diversifying the global presence of Brazil’s furniture industry, strengthening its competitiveness, facilitating access to strategic markets and supporting the development of lasting business relationships. Through international promotion, market intelligence and business matchmaking, the program works to turn global visibility into business and a consistent presence in international markets.
Through this initiative, ABIMÓVEL and ApexBrasil are deepening the industry’s internationalization efforts in a market already responding positively to Brazilian exports. More than another event on the program’s calendar, La Feria de Diseño Medellín represents an opportunity to consolidate a growing commercial relationship and connect the full market ecosystem across a region of increasing strategic importance to Brazil’s furniture industry.
Event Details:
La Feria de Diseño Medellín
September 10–12, 2026
Plaza Mayor Medellín
Medellín, Colombia
Brazilian Furniture Project
Created by ABIMÓVEL in partnership with ApexBrasil, the Brazilian Furniture Project connects Brazilian companies with opportunities across global markets.
Through participation in leading trade shows, international business matchmaking, market intelligence, branding and trade promotion initiatives, as well as sustainability and industry-integrated design programs, the project brings companies closer to buyers and aligns products with market demand. These initiatives increase the visibility of participating brands and strengthen Brazil’s presence in the global furniture industry.
With hundreds of participating companies, Brazilian Furniture operates across two complementary segments: Furniture and Components, Machinery, and Industry Suppliers. Together, they showcase the strength, diversity, quality, innovation, and production capabilities of Brazil’s entire furniture value chain.
Showcase your brand at the industry’s leading international events, connect with global buyers, and expand into new markets with Brazilian Furniture.
Join the project: brazilianfurniture.org.brAbout ABIMÓVEL
For nearly five decades, the Brazilian Furniture Industry Association (ABIMÓVEL) has represented, developed, and strengthened Brazil’s furniture chain, bringing together and supporting companies of all sizes—from micro and small businesses to large manufacturers. The Association advances a positive agenda for an industry comprising more than 22,800 companies, which generated over BRL 92.1 billion in revenue and 287,200 direct jobs in 2025, within a value chain responsible for approximately 1.1 million jobs.
Through ongoing engagement with government agencies, business associations, and national and international institutions, ABIMÓVEL serves as a bridge between the public and private sectors. The Association advocates for the interests of the industry and contributes to the development of policies, strategies, and initiatives focused on competitiveness, legal certainty, and the sector’s sustainable growth.
Throughout its history, ABIMÓVEL has led programs and initiatives in business development, design, sustainability, technical standardization, innovation, and international expansion, strengthening the position of Brazilian furniture in domestic and global markets. Brazil is currently the largest furniture producer in Latin America and the seventh largest worldwide—a position that reflects the strategic importance of a diverse, geographically widespread value chain that continues to evolve in step with market transformations.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
apexbrasil.com.brMÓVEIS: O NOSSO NEGÓCIO!
Associação Brasileira das Indústrias do Mobiliário – ABIMÓVEL
Assessoria de Imprensa: press@abimovel.com | +55 14 99156-0238
