Dozens of Brazilian brands and designers will be exhibiting at the fair, which is one of the largest in the furniture calendar in the world, in activities organized by ABIMÓVEL and ApexBrasil
The famous Javits Center, in New York (USA), opens its doors once again for companies and designers of the furniture sector to showcase their novelties in products for residential, office, and hospitality spaces at the ICFF (International Contemporary Furniture Fair), which will take place between May 21 and 23, 2023. One of the main events of the NY Design Week, the fair brings together hundreds of well-known brands and emerging talents from various parts of the world, including Brazil.
After the Trade Mission held this week by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency) at the Brazilian Consulate in New York, the Brazilian Furniture Project continues its programming there: 14 Brazilian companies will be exhibiting their collections and solutions for living at the ICFF, in spaces designed to highlight the originality of design with sustainability, technology, and quality of the Brazilian industry, the sixth largest furniture producer in the world.
“We are once again very excited to participate in the fair,” says Irineu Munhoz, president of ABIMÓVEL. “The U.S. market is a great partner of the Brazilian furniture industry, with the country representing about 34% of our exports last year. Being present at ICFF allows us to highlight the quality and design of Brazilian furniture, as well as strengthen our commercial partnerships and attract new business.”
Jorge Viana, president of ApexBrasil, also highlights the importance of Brazilian participation: “ApexBrasil is committed to promoting Brazilian exports and positioning the country as a supplier of excellence in the global market. The presence of Brazilian companies in New York reinforces the reputation of the Brazilian furniture industry and design, highlighting our capacity for innovation, sustainability, and competitiveness.
Get to know the Brazilian companies that will be exhibiting at ICFF 2023:
Design Brazil + Industry
Besides these large companies, 14 other designers and 13 brands participate in the actions of ABIMÓVEL and ApexBrasil at the ICFF, presenting their pieces created collaboratively through Design Brazil + Industry, a design program integrated with the industry that is a strategic part of the Brazilian Furniture Project.
Aiming to increase the competitiveness of Brazilian furniture in the domestic and international markets, the program is structured to connect manufacturers and design professionals to create exclusive products and collections that bring together the best of creativity and technology, combining design trends and sustainability, productive efficiency, and economic viability.
Design Brazil + Industry, by the way, is entering its third cycle of actions, with a lot of news to come!
Curatorship: Brazilian Furniture in New York
The curatorship of the Brazilian Furniture Project at the New York Design Week is in charge of Liana Tessler. Embracing Brazilianness as a theme, the concept reinforces the characteristics of national production and the authenticity of Brazilian design, as well as the sustainable concern and the option for raw materials and local talents.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative developed by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), which aims to increase the participation of the Brazilian industry in the international market through a set of strategic actions based on the foundations of sustainability, competitiveness, and design integrated into the industry.
About ABIMÓVEL
ABIMÓVEL (The Brazilian Furniture Manufacturers Association) has been working for over 30 years to strengthen the Brazilian furniture industry. With a proactive agenda and in partnership with the public and private sectors, the organization works to boost production and improve the business environment in Brazil, providing opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives aimed at promoting competitiveness and innovation in the field, including export programs, sustainability, design integrated into the industry, factory adequacy, increasing micro and small businesses, commercial intelligence, among others.
About ApexBrasil
ApexBrasil (The Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out diverse commercial promotion initiatives that aim to promote exports and add value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for national companies to participate in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian industrial structure, among other business platforms that also aim to strengthen Brazil as a brand.
FURNITURE: OUR BUSINESS!
The Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press office: press@abimovel.com
