The product exhibition and food tasting will take place in Tel Aviv, September 22-26, 2021
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the Ministry of Foreign Affairs, through the Brazilian Embassy in Tel Aviv (Israel), are organizing the event “Casa Brasil Exhibition”, which will be held between September 22nd and 26th in Tel Aviv.
Casa Brasil is a high-impact event to promote the image of Brazil’s productive sectors abroad. The goal is to promote the country in a conceptual way, exhibiting products with differentiated materials, focusing on design, innovation, added value, “Brazilianness” appeal, well-being and health. The exhibition will have different ambients to showcase the products presented by the participating companies, as well as a lounge area inspired by an art gallery. To make things even better, the event will also feature a food tasting space for typically Brazilian goods, such as traditional dishes and beverages.
“The Israeli market has high purchasing power and very demanding buyers, increasingly dedicated to trade and consumption of healthy products. Brazil is able to meet these demands and Casa Brasil will be an unique opportunity to promote not only the rich Brazilian cuisine, but also the creativity, innovation and sustainability factors present in our products and services”, explains Felipe Campbell, COO of the Office of Apex-Brasil in Israel.
Casa Brasil contemplates the strengthening of the Brazilian image as a tourist, cultural and business destination, building an opportunity to present the country’s natural, artistic, cultural and economic diversity to the Middle East region.
The event has already been held in three different editions of the Olympic Games (Beijing 2008, London 2012 and Rio 2016) and during the World Cup in South Africa in 2010.
Aiming at making the most out of the occasion, Apex-Brasil and the Commercial Sector of the Embassy of Brazil in Tel Aviv will have special teams prepared to facilitate the scheduling of business meetings between local buyers and Brazilian companies, focusing on strengthening the connection between the two countries.
CASA BRASIL EXHIBITION IN ISRAEL 2021
Date: September 22nd to 26th
Hours: from 11 am to 10 pm
Location: HaTachana (former Tel Aviv train station)
Tel Aviv, Israel