Business matchmaking rounds connected 24 Brazilian suppliers with 10 importers from key Latin American markets
The Buyer Project – Suppliers edition, held on August 4 and 5 during FIMMA Brasil 2025 in Bento Gonçalves (Rio Grande do Sul), generated US$ 4.86 million in immediate deals and projected business for the next 12 months. The initiative has proven to be a strategic tool for strengthening the positioning and international presence of the Brazilian furniture supply chain.
Organized by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), under the suppliers’ vertical (components, machinery, and inputs) of the Brazilian Furniture Project, the action brought together 24 Brazilian companies and 10 international buyers from Argentina, Chile, Colombia, Mexico, Panama, Paraguay, the Dominican Republic, and Uruguay.
In total, 250 business meetings were held, resulting in 160 commercial contacts, of which 91% were new connections for the Brazilian participants.
International context
The 2025 edition of the Buyer Project at FIMMA Brasil took place in a scenario of growing geopolitical instability, with new tariff barriers and trade restrictions impacting global supply chains. Among these challenges is the 50% surcharge imposed by the U.S. government on a wide range of Brazilian products — including those from the furniture chain — affecting established partnerships and trade flows.
Against this backdrop, strengthening ties with international buyers has become even more relevant to enhance global integration, ensure predictability in trade relations, and reinforce the competitiveness of the Brazilian supply chain. The closer relationship with Latin American importers is particularly strategic, improving logistics efficiency and consolidating Brazil’s role as a reference as a supplier of technology, components, and inputs for the region’s furniture industry.
By doing so, the Buyer Project reinforces the systemic vision of the Brazilian Furniture Project: to promote the entire network of products and solutions that support and drive the industry.
Brazilian Furniture Project
The Brazilian Furniture Project is a joint initiative by ABIMÓVEL and ApexBrasil to expand the international presence of the Brazilian furniture industry through strategic actions focused on sustainability, competitiveness, innovation, and global positioning. Currently, around 175 companies take part in the project.
In its 2025–2026 cycle, the project operates through two complementary verticals. The first focuses on finished furniture, bringing together manufacturers and designers that represent the originality, quality, and identity of Brazilian furniture. The second focuses on industry suppliers, including companies producing components, machinery, inputs, and technologies, positioning Brazil as a comprehensive solutions partner for the global furniture industry — from raw materials to the finished product.
This integrated approach broadens the sector’s global reach, diversifies markets, and strengthens the Brazil brand as a competitive player in the international arena. Companies interested in joining the project can visit brazilianfurniture.org.br.
About ABIMÓVEL
For nearly five decades, the Brazilian Furniture Manufacturers Association — ABIMÓVEL has been committed to strengthening and developing Brazil’s furniture sector. The association represents more than 22,300 companies, which in 2024 generated 282,700 direct jobs and around 1.1 million indirect jobs. In the same period, the industry produced 439.9 million pieces of finished furniture and mattresses (+8.6% compared to the previous year), generating R$ 91.6 billion in revenue (+12.1%) and R$ 1.37 billion in investments (+14.5%).
These figures confirm Brazil’s position as one of the world’s largest furniture producers. The results stem from a structured, collective effort between companies and ABIMÓVEL, which leads programs focused on sustainability, design, standardization, innovation, internationalization, and competitiveness, expanding the presence of Brazilian furniture both domestically and abroad.
About ApexBrasil
The ApexBrasil — Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS.
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
