Initiative promoted through the Brazilian Furniture Project connects Brazilian companies with international buyers from key markets for the furniture industry
With a strong focus on the internationalization of Brazil’s furniture sector, the Buyer Project will be one of the highlights of the 12th National Furniture Congress, taking place October 1–2, 2025, at the FIEP Industry Campus in Curitiba, Paraná, under the theme “Connecting Companies, Generating Business.”
The initiative, led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is part of the Brazilian Furniture Project. In this edition, the action connects 57 Brazilian manufacturers with 20 qualified international buyers from 11 countries: Argentina, Uruguay, Paraguay, Chile, Peru, Bolivia, Panama, the Dominican Republic, Morocco, the United Kingdom, and Mozambique. The program thus fosters trade relations and opens new paths for furniture exports to different regions of the world.
Meet the Brazilian companies participating in the Buyer Project at the 2025 Furniture Congress:
“The business rounds promoted by the Buyer Project provide a strategic platform for national companies to showcase their products and unique strengths directly to decision-makers in key target markets, positioning them within an increasingly competitive global ecosystem. The format encourages direct contact and efficient negotiations, addressing this year’s Congress theme with precision: ‘Connecting Companies, Generating Business,’” said Irineu Munhoz, president of ABIMÓVEL and vice president of FIEP.
In 2024, the Buyer Project held during the 11th National Furniture Congress generated 450 business rounds and more than US$ 28 million in closed and prospective deals during the event.
Beyond the business rounds, invited buyers will also have the chance to experience Brazil’s industrial and creative landscape through access to the Congress program. Highlights include the exhibition of finalists from the National Furniture Design Award, the Casa Conceito showcase, and a rich agenda of lectures, panels, and immersive experiences that reinforce the Brazilian industry’s international strengths in original design, sustainability, innovation, and responsible production.
Service
Buyer Project – National Furniture Congress 2025
📅 Business rounds: October 1–2, 2025
📍 FIEP Industry Campus
🗺️ Avenida Comendador Franco, 1341 – Jardim Botânico, Curitiba – PR
🔗 Learn more: www.fiepr.org.br/congresso-moveleiro/
Brazilian Furniture Project
The Brazilian Furniture Project is a joint initiative by ABIMÓVEL and ApexBrasil to expand the international presence of the Brazilian furniture industry through strategic actions focused on sustainability, competitiveness, innovation, and global positioning. Currently, around 175 companies take part in the project.
In its 2025–2026 cycle, the project operates through two complementary verticals. The first focuses on finished furniture, bringing together manufacturers and designers that represent the originality, quality, and identity of Brazilian furniture. The second focuses on industry suppliers, including companies producing components, machinery, inputs, and technologies, positioning Brazil as a comprehensive solutions partner for the global furniture industry — from raw materials to the finished product.
This integrated approach broadens the sector’s global reach, diversifies markets, and strengthens the Brazil brand as a competitive player in the international arena. Companies interested in joining the project can visit brazilianfurniture.org.br.
About ABIMÓVEL
For nearly five decades, the Brazilian Furniture Industry Association (ABIMÓVEL) has been committed to strengthening and developing Brazil’s furniture sector. The association represents more than 22,300 companies, which in 2024 generated 282,700 direct jobs and around 1.1 million indirect jobs. In the same period, the industry produced 439.9 million pieces of finished furniture and mattresses (+8.6% compared to the previous year), generating R$ 91.6 billion in revenue (+12.1%) and R$ 1.37 billion in investments (+14.5%).
These figures confirm Brazil’s position as one of the world’s largest furniture producers. The results stem from a structured, collective effort between companies and ABIMÓVEL, which leads programs focused on sustainability, design, standardization, innovation, internationalization, and competitiveness, expanding the presence of Brazilian furniture both domestically and abroad.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS.
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
