Organized by ABIMÓVEL in partnership with ApexBrasil, the initiative will connect Brazilian companies with pre-selected importers during the August trade show in the state of Rio Grande do Sul; the association will also present a special furniture exhibition featuring pieces by national brands
Movelsul Brasil returns for its 25th edition, reinforcing Bento Gonçalves, in the state of Rio Grande do Sul, as one of Brazil’s key business hubs for the furniture industry. Held from August 17 to 20, 2026, at the city’s Parque de Eventos, the trade show will bring together Brazilian brands across furniture, upholstery, mattresses, décor, and services, with a program designed for retailers, retail chains, architects, interior designers, specifiers, importers, and corporate buyers.
Once again, the event will also feature an important international trade promotion initiative: the Buyer Project, carried out by Brazilian Furniture — the sector project led by ABIMÓVEL (Brazilian Furniture Industry Association), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). During the trade show, the initiative will organize business matchmaking sessions connecting Brazilian manufacturers with pre-selected international buyers, with a focus on generating commercial opportunities and strengthening the presence of Brazilian furniture in strategic markets.
The initiative is part of Brazilian Furniture’s broader internationalization agenda, which works to expand the competitiveness, visibility, and global reach of Brazil’s furniture industry. By bringing national manufacturers closer to qualified importers, the Buyer Project helps transform participation in sector trade shows into an effective platform for networking, prospecting, and business development.
Brazilian Design on Display
In addition to the international matchmaking sessions, Movelsul 2026 will feature a Furniture Exhibition organized by ABIMÓVEL, bringing together pieces from dozens of companies. The exhibition will offer professional visitors a broad and diverse snapshot of Brazil’s furniture production — from north to south — highlighting the industry’s ability to translate creative identity into competitive products.
Movelsul 2026 Overview
In its previous edition, held in 2025, Movelsul Brasil welcomed visitors from more than 40 countries, consolidating its position as a B2B showcase for Brazilian furniture.
Organized since 1977 by the Bento Gonçalves Furniture Industry Union, known as Sindmóveis, Movelsul Brasil will bring together more than 200 national brands across five exhibition pavilions this year. The trade show will present new launches and solutions in ready-made and custom furniture, upholstery, mattresses, décor, corporate furniture, and services, serving a wide range of professional audiences — from small retailers to major retail chains, and from specifiers to importers.
The program will also include initiatives focused on retail, design, and architecture, including Movelsul Conecta, the Retail 360° stage, the International Lounge, and dedicated spaces for networking, content, and relationship-building. Together, these initiatives reinforce Movelsul as a platform for market updates, business connections, and the strengthening of the furniture production chain.
Brazilian Furniture Project
The Brazilian Furniture Sectorial Project is an initiative of ABIMÓVEL, in partnership with ApexBrasil, aimed at increasing the participation of Brazil’s furniture industry and value chain in the international market through a set of strategic actions based on sustainability, competitiveness, and design integrated with industry. Hundreds of companies are part of the project.
In its current cycle, the organizing entities are inviting not only furniture manufacturers and designers, but also companies in the components and industry supplier segments to join Brazilian Furniture, further expanding the reach of Brazilian furniture and strengthening the competitiveness of the “Brazil” brand worldwide.
To join the project and take your brand to the leading furniture industry events around the world, visit brazilianfurniture.org.br.
About ABIMÓVEL
The Brazilian Furniture Industry Association — ABIMÓVEL — has worked for nearly five decades to represent, develop, and strengthen Brazil’s national furniture production chain. The association promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than BRL 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its history, ABIMÓVEL has led a wide range of programs and initiatives focused on business development, competitiveness, design, sustainability, technical standardization, innovation, and the internationalization of the industry. These efforts help strengthen the positioning of Brazilian furniture both domestically and globally. Brazil is currently the largest furniture producer in Latin America and the seventh largest in the world — a position that reflects the strategic importance of a diverse, far-reaching production chain connected to market transformation.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency — ApexBrasil — works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion activities designed to boost exports and enhance the value of Brazilian products and services in international markets, including prospecting and trade missions, business matchmaking sessions, support for Brazilian companies at major international trade shows, visits by foreign buyers and opinion leaders to Brazil’s production facilities, and other business platforms that also help strengthen the Brazil brand.
The agency also works in coordination with public and private stakeholders to attract foreign direct investment to Brazil, focusing on strategic sectors for the development of the country’s competitiveness and that of Brazilian companies.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association — ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238
