Brazil has a very unique identity in the design of furniture and other home items. This uniqueness is deeply rooted in the country’s rich cultural heritage, the abundance of raw materials, and the varied techniques, colors, and shapes that characterize each of its diverse regions. Home to a mosaic of ethnicities, traditions, climates, and ecosystems, the Brazilian plurality drives innovation and competitiveness in the creation process of its products, which are taken to the world through the Brazilian Furniture Project, that arrives in New York, in the United States, this weekend.
A collaborative effort by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the project takes 28 Brazilian companies to the ICFF (International Contemporary Furniture Fair), one of the most important furniture fairs in the North American calendar, which begins this Sunday (19) and runs until next Tuesday (May 21).
Gathering more than 450 design brands from about 35 countries and welcoming a qualified audience from inside and outside the United States, who come to the country to attend the New York Design Week events, ICFF focuses on original and sustainable design: a couple of the trademarks of the Brazilian furniture industry, which stands out at the fair by winning awards and gaining visibility year after year.
Among the Brazilian companies participating in ICFF 2024, 13 of them will be on display in exclusive booths designed by Estojo—the same studio responsible for the scenography of the Brazilian booths at Salone del Mobile.Milano (iSaloni) this year—and all of them will take part in business rounds with international buyers from countries such as the USA, Canada, and Mexico, among others.
Additionally, nine Brazilian brands also present 18 new furniture pieces developed in collaboration with ten national designers/design studios through the “Design + Industry” program, which will feature an exclusive exhibition at the fair, curated by Liana Tessler and also set designed by Estojo, following the success achieved by the exhibition at iSaloni. The program aims to increase competitiveness and, consequently, the exports of Brazilian furniture, promoting internationalization and expanding the presence of these brands in the global market by acting in all stages of product development and commercialization, from the integration between companies and designers, through the conception and production of new pieces to marketing and trade promotion.
In the coffee area, specially designed to welcome and integrate visitors and exhibitors, the space will be furnished with pieces provided by Florense. Meanwhile, Akra Collection enhances the “Design + Industry” showcase with the Tropical Forest hammock, a piece that is an ode to traditional techniques and natural fibers found in Brazil, kindly provided to the project.
Companies both exhibiting in exclusive booths and participating in the Trade Mission at ICFF 2024:
Companies exclusively participating in the Trade Mission:
Companies that are part of ‘Design + Industry @ICFF 2024’:
“As the sixth largest furniture producer and the 28th largest exporter globally, Brazil’s furniture industry represents a true force in international trade, being present in 180 countries and having a significant participation in major trade fairs, further consolidating Brazil’s position in the global market,” explains ABIMÓVEL’s Executive Director and manager of the Brazilian Furniture Project, Cândida Cervieri.
She emphasizes that the furniture sector in Brazil not only incorporates the main global trends but is also a reference in creative, humanized, intuitive, and sustainable design, being at the forefront of current global demands. A movement confirmed in Milan this year, that is expected to draw attention in New York too, two of the world’s major design powerhouses.
- You should also read: Brazilian furniture stood out at the forefront of world trends presented at iSaloni 2024
“The North American market is the main partner of the Brazilian furniture industry, with the United States accounting for about 31.9% of our exports last year. Being present at this event allows us to highlight the quality and design of Brazilian furniture, in addition to strengthening our commercial partnerships and attracting new deals,” highlights the manager of the Brazilian Furniture Project at ApexBrasil, Clarissa Franco.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
FURNITURE: OUR BUSINESS
