Through its Components, Machinery and Other Suppliers Vertical, the project is organizing Brazil’s participation in Guadalajara, a strategic market for the furniture supply chain and a key bridge between Latin America and North America
The next international initiative led by the Brazilian Furniture Project — an initiative of ABIMÓVEL (Brazilian Furniture Industry Association), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) — will take place in Guadalajara, Mexico. From August 19 to 22, eight Brazilian companies will exhibit at Tecno Mueble Internacional 2026, a trade show focused on supplies, raw materials, machinery, accessories, technology and solutions for the furniture and woodworking industries.
Brazil’s participation will be organized through the project’s Components, Machinery and Other Suppliers Vertical, bringing together the following companies:
The initiative reinforces the strategy of connecting Brazil’s furniture supply chain with manufacturers, distributors, importers and international buyers in an environment designed for industrial upgrading, business prospecting and the development of new partnerships.
Held at Expo Guadalajara, the Tecno Mueble fair is presented by its organizers as one of Latin America’s leading trade shows for supplies, raw materials and machinery for the furniture and woodworking sectors. The 2026 edition will feature more than 13,000 square meters of exhibition space and specialized pavilions dedicated to Supply, Machinery, Textile and International solutions, covering different stages of industrial production.
Mexico holds an important position in the internationalization agenda of Brazil’s furniture industry. From January to May 2026, Brazilian exports of components, machinery and other inputs for furniture manufacturing to the Mexican market totaled US$ 69.4 million, accounting for 4.7% of the segment’s total exports during the period.
With this result, Mexico ranked as the fifth-largest foreign destination for the vertical, behind only the United States, Argentina, Singapore and Chile. Compared with the same period in 2025, when shipments to Mexico reached US$ 56.4 million, exports grew by approximately 23%.
The trade relationship is also reflected in finished furniture and mattresses. Between January and May 2026, Mexico was the eighth-largest destination for Brazilian exports in this segment, with US$ 10.5 million in sales and a 3.7% share of Brazil’s total shipments. The figures show that the Mexican market continues to generate demand both for finished products and for industrial solutions connected to furniture manufacturing.
Beyond trade performance, Mexico is strategically important because of its economic and geographic position. The country combines a strong presence in Latin America with deep integration into North American production chains, particularly through its industrial and commercial ties with the United States and Canada. For Brazilian suppliers, this expands the scope of the initiative: exhibiting in Guadalajara means accessing not only a relevant consumer market, but also an industrial platform connected to regionalization, productive modernization and the reorganization of supply chains across the Americas.
In this context, Brazil’s participation in Tecno Mueble 2026 strengthens Brazilian Furniture’s role in promoting the international presence of the country’s furniture supply chain. It also broadens opportunities for Brazilian companies in strategic markets at a time when global business is increasingly shaped by competitiveness, regional integration and industrial delivery capacity.
Brazilian Furniture Project
The Brazilian Furniture Sectorial Project is an initiative of ABIMÓVEL, in partnership with ApexBrasil, aimed at increasing the participation of Brazil’s furniture industry and value chain in the international market through a set of strategic actions based on sustainability, competitiveness, and design integrated with industry. Hundreds of companies are part of the project.
In its current cycle, the organizing entities are inviting not only furniture manufacturers and designers, but also companies in the components and industry supplier segments to join Brazilian Furniture, further expanding the reach of Brazilian furniture and strengthening the competitiveness of the “Brazil” brand worldwide.
To join the project and take your brand to the leading furniture industry events around the world, visit brazilianfurniture.org.br.
About ABIMÓVEL
The Brazilian Furniture Industry Association — ABIMÓVEL — has worked for nearly five decades to represent, develop, and strengthen Brazil’s national furniture production chain. The association promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than BRL 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its history, ABIMÓVEL has led a wide range of programs and initiatives focused on business development, competitiveness, design, sustainability, technical standardization, innovation, and the internationalization of the industry. These efforts help strengthen the positioning of Brazilian furniture both domestically and globally. Brazil is currently the largest furniture producer in Latin America and the seventh largest in the world — a position that reflects the strategic importance of a diverse, far-reaching production chain connected to market transformation.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency — ApexBrasil — works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion activities designed to boost exports and enhance the value of Brazilian products and services in international markets, including prospecting and trade missions, business matchmaking sessions, support for Brazilian companies at major international trade shows, visits by foreign buyers and opinion leaders to Brazil’s production facilities, and other business platforms that also help strengthen the Brazil brand.
The agency also works in coordination with public and private stakeholders to attract foreign direct investment to Brazil, focusing on strategic sectors for the development of the country’s competitiveness and that of Brazilian companies.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association — ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238
