Brazilian Furniture Project takes 28 national brands to Index this September
Expanding the horizons of Brazil’s furniture industry, the Saudi capital of Riyadh will host the Brazilian Furniture Project delegation at Index 2025, from September 9 to 11. The event is a leading reference for furniture and interior design in the region.
Led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the Brazilian delegation brings together a significant group of companies across two complementary fronts: six exhibitors showcasing their products on the show floor, and 22 companies joining a trade mission focused on international business matchmaking.
While the exhibitors highlight their portfolios in dedicated project booths — reinforcing the global image of Brazilian design and industry — the trade mission promotes structured business meetings, creating direct connections with distributors, importers, and project specifiers from Saudi Arabia, neighboring countries, and beyond.
This integrated approach strengthens not only immediate commercial opportunities but also long-term relationships, which are particularly critical in more traditional markets.
Get to know the participating companies:
The Saudi and Middle Eastern Market
The event takes place during a period of strong growth in Saudi Arabia, driven by the Vision 2030 program, which aims to diversify the economy, foster urban development, and boost large-scale investments in infrastructure and construction. This scenario is generating increasing demand for furniture and interior solutions, residential as well as corporate, attracting the attention of global suppliers.
For the Brazilian furniture sector, Index represents a gateway to a market that combines high purchasing power with the need for qualified suppliers capable of meeting the requirements of large-scale projects. It also comes at a time of significant shifts in geopolitics and global trade, where market diversification and the opening of new fronts have become key factors in reducing risks and expanding opportunities.
Between January and July 2025, the “Other Countries” category — which includes emerging destinations in the Middle East, Africa, and Asia — recorded over US$ 120 million in Brazilian exports of finished furniture and mattresses. This figure is 3% higher than the same period in 2024 and already accounts for 27% of the industry’s total exports.
This growth highlights the increasing relevance of these markets and the strategic role of international promotion initiatives led through the Brazilian Furniture Project.
Brazilian Furniture Project
The Brazilian Furniture Project is a joint initiative by ABIMÓVEL and ApexBrasil to expand the international presence of the Brazilian furniture industry through strategic actions focused on sustainability, competitiveness, innovation, and global positioning. Currently, around 175 companies take part in the project.
In its 2025–2026 cycle, the project operates through two complementary verticals. The first focuses on finished furniture, bringing together manufacturers and designers that represent the originality, quality, and identity of Brazilian furniture. The second focuses on industry suppliers, including companies producing components, machinery, inputs, and technologies, positioning Brazil as a comprehensive solutions partner for the global furniture industry — from raw materials to the finished product.
This integrated approach broadens the sector’s global reach, diversifies markets, and strengthens the Brazil brand as a competitive player in the international arena. Companies interested in joining the project can visit brazilianfurniture.org.br.
About ABIMÓVEL
For nearly five decades, the Brazilian Furniture Industry Association (ABIMÓVEL) has been committed to strengthening and developing Brazil’s furniture sector. The association represents more than 22,300 companies, which in 2024 generated 282,700 direct jobs and around 1.1 million indirect jobs. In the same period, the industry produced 439.9 million pieces of finished furniture and mattresses (+8.6% compared to the previous year), generating R$ 91.6 billion in revenue (+12.1%) and R$ 1.37 billion in investments (+14.5%).
These figures confirm Brazil’s position as one of the world’s largest furniture producers. The results stem from a structured, collective effort between companies and ABIMÓVEL, which leads programs focused on sustainability, design, standardization, innovation, internationalization, and competitiveness, expanding the presence of Brazilian furniture both domestically and abroad.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS.
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
