One of the main events in North America when it comes to contemporary furniture, ICFF – The International Contemporary Furniture Fair took place in person last November, in New York (USA). The event attracted the attention of retailers, architects, specifiers, journalists and trendsetters from target markets of the Brazilian Furniture Project, bringing considerable results to Brazilian companies participating in the project’s scheduled programming there.
Organized by ABIMÓVEL – The Brazilian Furniture Manufacturers Association and Apex-Brasil – The Brazilian Trade and Investment Promotion Agency, the Brazilian Furniture Project leads the participation and integration of Brazilian industry and design in major events around the world. In November, the project took two Brazilian brands to the ICFF and brought together another 20 on a Trade Mission, which also included an exclusive and 100% Brazilian exhibition in one of the most vibrant design districts in New York.
In all, more than US$ 10.7 million were transacted between immediate and prospected deals for the next 12 months, from 775 meetings with qualified international buyers, with more than 85% of them being new contacts for Brazilian furniture companies. Significant numbers, which already point to the realization of even greater activities in the city next year.
Remember the Brazilian Furniture Project presence in New York in 2021, and discover the main results achieved by their companies and professionals there.
ICFF 2021
Total contacts: 664
New Contacts: 562
In loco negotiations: US$ 100,000.00
To the next 12 months: US$3,000,500.00
Making the most of the ICFF occasion, ABIMÓVEL and Apex-Brasil also organized the “Espaço Brasil in NY”, counting on the support from the General Consulate of Brazil in New York. The event, which was conceived as an exhibition, occupied an area of 200 m² signed by the Moreira do Valle office and located in the creative region of SoHo, between November 11th and 14th.
With the exhibition of more than 40 pieces from 20 companies, in addition to several designers linked to Brasil Design + Indústria, the Integrated Industry Design Program that makes up the structure of the Brazilian Furniture Project, the space was idealized to receive the press and international buyers, as well as to highlight the authenticity and high-quality of Brazilian materials, industry and design.
Find out the Brazilian brands that participated in Espaço Brasil in NY:
Ornare – ornare.com.br; Tidelli – tidelli.com; Uultis – uultis.com; Florense – florense.com.br; Ilha Bela – ilhabelamoveis.com.br; Tramontina – tramontina.com.br; Modalle – modalle.com.br; Toro Bianco – torobianco.com.br; by Kamy – bykamy.com.br; Móveis James – moveisjames.com.br; Treboll – www.treboll.com.br; Pombo Co – instagram.com/pombo.co; Bertolini – bertolinimoveis.com.br; Metaltru – metaltru.com.br; Breton – breton.com.br; Lovato – lovatomoveis.com.br; Independência Móveis – independenciamoveis.com.br; Madetec madetec.com.br; Multimóveis – www.multimoveis.com; among others.
Besides the exhibition, Espaço Brasil hosted a reception for the press and international opinion makers, as well as a Trade Mission with business roundtables between 10 Brazilian companies and about 20 buyers from the United States and Canada, as well as other countries in the Americas, further strengthening the relationship between the Brazilian furniture industry and these important target markets for the Brazilian Furniture Project.
Check out the results of the Trade Mission now:
ICFF Trade Mission
Total contacts: | 111 |
New Contacts: | 103 |
In loco negotiations: | US$ 282.000,00 |
Next 12 months: | US$ 7.320.000,00 |
BRAZILIAN FURNITURE PROJECT
The Brazilian Furniture Project is an initiative led by ABIMÓVEL – The Brazilian Furniture Manufacturers Association and Apex-Brasil – The Brazilian Trade and Investment Promotion Agency, which aims to increase the participation of the Brazilian furniture industry in the international market through a set of of strategic actions based on the pillars of sustainability, competitiveness and design integrated into the industry.
The project has the participation of more than a hundred companies that have access to information on Commercial and Competitive Intelligence, International Fairs and Missions, Buyer and Seller Projects, Image Project, Industry Integrated Design Program, among other numerous activities abroad.
– Promotion of Exports and Investments
– Exclusive access to Commercial Intelligence information and data
– Adds value to your business
Learn more about the project and how to be part of our activities at brazilianfurniture.org.br.
FURNITURE: OUR BUSINESS!
The Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: Thais Laurindo | press@abimovel.com | +55 14 99857-0108
