Through the Brazilian Furniture Project, an initiative developed by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), 26 Brazilian companies took part in yet another IMM Cologne Trade Mission, with 13 of them exhibiting their products at exclusive booths and all of them taking part in business rounds with buyers from various countries in Europe, the Middle East and North Africa.
The event took place between January 14 and 18 in the city of Cologne, Germany, bringing together around 750 exhibitors from 42 different countries, as well as approximately 42,000 visitors from 129 nations, with the integration of communities as the central theme of this edition.
The outlook was positive for Brazilian companies, which not only managed to highlight their brands on the global stage, but also had the chance to network and to close a significant amount of business deals. See details below.
Companies that exhibited at the fair and took also part in the Trade Mission:
The 13 Brazilian brands exhibiting at IMM 2024 were able to present their latest furniture and living solutions to qualified visitors from all over the world, generating 648 different business contacts and more than US$ 21.39 million in immediate and prospective business for the next 12 months.
ARBOREAL
BERTOLINI
CARRARO
DE LAVIE / TREBOLL MÓVEIS
KAPPESBERG / GRUPO K1
HERVAL/UULTIS – NORDESTE
HERVAL/UULTIS – RS
LOPAS
MULTIMÓVEIS
RONEGA
TELASUL
TRAMONTINA BELÉM
TRAMONTINA DELTA
Companies that participated exclusively in the Trade Mission:
The business roundtables organized through the Trade Mission culminated in 214 contacts and more than US$ 13.69 million in business expectations between closed and projected sales.
ATUALLE
BECHARA
BRV MÓVEIS
CENTURY
COLIBRI
CREATORE
DJ MÓVEIS
IMCAL
INM Brasil
KITS PARANÁ
LINEA
MADETEC
MEMPRA
POLIMAN
![dj moÌveis]](https://abimovel.com/wp-content/uploads/2024/01/dj-moIveis-1024x576.png)
In total, the actions amounted to more than US$ 35.08 million in immediate and projected deals for the following 12 months with 862 contacts, more than 86% of which were new business contacts for Brazilian companies.
“This result reflects the demand for products that combine technology, sustainable production cycles, design integrated into the industry and creative authenticity. These are hallmarks of Brazilian furniture, emphasizing Brazil’s recognition and growing influence in the international furniture market,” notes ABIMÓVEL’s executive director, Cândida Cervieri.
With a focus on providing opportunities to expand the participation of the Brazilian furniture industry in the international market, increasing the visibility and reach of brands and products made in Brazil, the organizers of the Brazilian Furniture Project expect to be back in Germany for the next edition of IMM, which has already been confirmed: January 12-16, 2025. See you there!
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
FURNITURE: OUR BUSINESS
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
