The events circuit starts next Monday, April 15, as part of Milan Design Week
Another edition of the renowned Milan Design Week is about to begin and Brazil is ready to show its creative, sustainable, and innovative power there. The Brazilian Furniture Project is taking a significant delegation of Brazilian companies and designers to Italy with the support of ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
The biggest event on the program, eight companies will be exhibiting their collections in exclusive booths in halls 03, 10 and 18 of Salone del Mobile.Milano 2024, while another 22 brands and more than 40 national designers will be taking part in the “Design + Industry” exhibition in hall 03, presenting first-hand 41 new pieces developed through the project, which is part of the scope of the Brazilian Furniture Project. The “Brazil Lounge”, also located in hall 03, will be a meeting space designed to promote interaction and integration between exhibitors, visitors, and the global media.
In addition to iSaloni, the project also collaborates with exclusive actions on the FuoriSalone circuit, which takes place in and around Milan’s design districts.
Coccoloba – Brazilian Exhibition
A highlight is the “Coccoloba – Brazilian Exhibition,” organized by ApexBrasil with ABIMÓVEL’s support, and curated by Bruno Simões. The exhibition will run from April 15th to 28th, 2024, as part of the INTERNI “Cross Vision” program, the largest exhibition in the FuoriSalone circuit, held at the prestigious Università degli Studi di Milano, a global stage for design and innovation.
Inspired by the Coccoloba gigantifolia, a fascinating tree species discovered in the Brazilian Amazon forest, known for its large leaves measuring up to 2.50 m in length and 1.44 m in width, and featured in the popular Guinness World Records book, the Brazilian exhibition’s concept celebrates the grandeur and beauty of the Coccoloba. It also reflects on how it adapts and thrives under adverse conditions, serving as a powerful metaphor for Brazilian design as a manifesto of innovation, sustainability, and resilience.
By bringing together the work of 53 national companies and designers at one of Milan Design Week’s main spotlights, this action helps to expand the narrative on Brazil’s potential to influence the future of design with creative and sustainable solutions, harmonizing culture, nature, industry, and technology.
Ornare in Milan
The Milan Design Week is also the ideal opportunity for brands to reveal their new projects to the international community, with various activities, including the launch of new showrooms opening their doors across the city’s design districts. In 2024, one of the major brands inviting the public to dive into the universe of high-end furniture is Ornare, a company originally from Brazil that arrives in Milan inaugurating its first flagship store in Europe, with 450m² in the impressive 18th-century setting of the Gallarati Palace, at the heart of the “Quadrilatero della Moda,” following the concept of its units already established in the United States, Brazil, and the United Arab Emirates.
Another important milestone in the internationalization of Brazilian brands, supported by the Brazilian Furniture Project, an initiative by ABIMÓVEL in partnership with ApexBrasil that takes Brazilian furniture to the world.
When? April 16 to 21, 2024
Where? Via Manzoni 30, Milan, Italy
‘Reset Modernity, Reinstituting Nature’ by ETEL
ETEL is another Brazilian brand that has conquered the world and stands out during Milan Design Week. With a renowned showroom in the city, which has already become one of the must-sees in the event’s schedule, this year the company presents the exhibition “Reset Modernity, Reinstituting Nature”, where innovation meets tradition in the celebration of craftsmanship, natural materials, and ancestral knowledge.
“As a response to the challenges and crises of our time,” the brand emphasizes, ETEL launches pieces signed by Juliana Vasconcellos, Studio MK27, and Patricia Urquiola, while also paying tribute to Percival Lafer, one of the most iconic Brazilian architects and designers, in another action supported by the Brazilian Furniture Project at Milan Design Week 2024.
When? April 15 to 20, 2024
Where? Via Pietro Maroncelli, 12 + 13, Milan, Italy
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
