Through the Brazilian Furniture Project, international buyers will come to Brazil to connect with national manufacturers and suppliers, strengthening the presence of the Brazilian furniture industry in strategic markets
ForMóbile 2026, the International Furniture and Wood Industry Trade Fair, is expanding its role as a global business platform by hosting a series of international business rounds promoted by the Brazilian Furniture Industry Association (ABIMÓVEL), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The initiative is part of the Brazilian Furniture Project and reinforces the internationalization strategy of Brazil’s furniture production chain by connecting national companies with qualified buyers from different markets. The business rounds will be organized across two main tracks — supplies and furniture — bringing together both suppliers to the furniture industry and manufacturers of finished furniture.
Held through the Buyer Project, the meetings will take place from June 30 to July 2 at São Paulo Expo, during ForMóbile 2026, which runs through July 3. In total, around 60 Brazilian companies will take part in the initiative, engaging with buyers from approximately 20 countries across Latin America, North America, Africa and Europe.
A Buyer Project for the Entire Furniture Production Chain
The ForMóbile 2026 Buyer Project — Suppliers Track, taking place on July 1 and 2, will connect Brazilian companies specializing in components, inputs, hardware, machinery and manufacturing solutions with international importers.
A second business track, the ForMóbile 2026 Buyer Project — Furniture Manufacturers Track, scheduled for June 30 and July 1, will focus on finished furniture manufacturers, giving Brazilian brands the opportunity to present their products and designs directly to foreign buyers within the trade fair environment.
By bringing together different company profiles and international buyers in a single setting, the initiative expands the fair’s commercial reach and highlights the complementarity of Brazil’s furniture production chain — from suppliers and industrial solutions to finished products. In addition to creating new export opportunities, the Buyer Project helps position Brazil as a competitive, diverse and strategic hub for the global furniture industry.
The business rounds are expected to be one of the key differentiators of ForMóbile’s 2026 edition. The fair is significantly expanding its international business agenda, incorporating new initiatives aimed at connecting Brazilian companies with foreign buyers and strengthening its position as a platform for global business generation.
Through relationship-building, trade promotion and market intelligence initiatives, the agenda reinforces the role of ABIMÓVEL and ApexBrasil in increasing the international visibility of Brazil’s furniture industry. More than connecting supply and demand, the business rounds help position Brazil as a competitive partner for markets seeking design, innovation, production diversity and industrial capacity.
Register Now | General Public
The fair is free of charge for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html
Register Now | Press and Influencers
The fair is free of charge for press and influencer coverage, subject to prior registration on Informa Markets’ official website. For more information, visit:
https://tinyurl.com/imprensaformobile
São Paulo Expo has its own parking facilities, and ForMóbile will offer free shuttle service from Santos-Imigrantes Station, Congonhas Airport and Shopping Plaza Sul to the event venue.
Event Information
ForMóbile 2026 – 11th International Furniture and Wood Industry Trade Fair
Date: June 30 to July 3, 2026
Opening hours: 10 a.m. to 7 p.m.
Venue: São Paulo Expo – Rodovia dos Imigrantes, km 1.5, Vila Água Funda, São Paulo/SP, Brazil, ZIP Code 04329-900
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative by ABIMÓVEL in partnership with ApexBrasil, created to increase the participation of Brazil's furniture industry and production chain in the international market through a set of strategic actions built on the pillars of sustainability, competitiveness, and design integrated within the industry. Hundreds of companies are part of the project.
In the current cycle, the project's organizers are inviting not only furniture manufacturers and designers, but also component companies and industry suppliers to join Brazilian Furniture, further expanding the reach of Brazilian furniture and reinforcing the competitiveness of the Brazil brand worldwide.
To become part of the project and place your brand at the world's leading furniture industry events, visit:
brazilianfurniture.org.brAbout ABIMÓVEL
The Brazilian Furniture Industry Association (ABIMÓVEL) has spent nearly five decades supporting, developing, and strengthening Brazil's furniture production chain. The institution promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than R$ 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its trajectory, ABIMÓVEL has led a series of programs and actions focused on business, competitiveness, design, sustainability, technical standardization, innovation, and internationalization, promoting initiatives that expand the positioning of Brazilian furniture in both the domestic and global markets. Today, Brazil is the largest furniture producer in Latin America and the seventh largest in the world, a position that reflects the strategic relevance of a production chain that is diverse, capillarized, and closely aligned with market transformations.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of trade promotion initiatives aimed at boosting exports and enhancing the value of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to learn more about Brazil's productive structure, among other business platforms also designed to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that contribute to the competitiveness of Brazilian companies and of the country as a whole.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association – ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238
