
As the leading event of Milan Design Week in Italy, iSaloni welcomes more than 70 Brazilian brands, designers, creatives, and students through initiatives led by the Brazilian Furniture Project, an initiative by ABIMÓVEL in partnership with ApexBrasil.
With activities spread across three settings — Espaço Brasil (Pavilion 03), EuroCucina (Pavilion 02), and the International Bathroom Exhibition (Pavilion 10) — Brazil’s participation goes beyond showcasing products. It presents contemporary furniture as the result of connections between industry, design, different techniques and artisanal knowledge, material richness, cultural diversity, and strategy.
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Brazil Brings to Milan a Strategic Portrait of Its Design and Furniture Industry
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative by ABIMÓVEL in partnership with ApexBrasil, created to increase the participation of Brazil's furniture industry and production chain in the international market through a set of strategic actions built on the pillars of sustainability, competitiveness, and design integrated within the industry. Hundreds of companies are part of the project.
In the current cycle, the project's organizers are inviting not only furniture manufacturers and designers, but also component companies and industry suppliers to join Brazilian Furniture, further expanding the reach of Brazilian furniture and reinforcing the competitiveness of the Brazil brand worldwide.
To become part of the project and place your brand at the world's leading furniture industry events, visit:
brazilianfurniture.org.brAbout ABIMÓVEL
The Brazilian Furniture Industry Association (ABIMÓVEL) has spent nearly five decades supporting, developing, and strengthening Brazil's furniture production chain. The institution promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than R$ 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its trajectory, ABIMÓVEL has led a series of programs and actions focused on business, competitiveness, design, sustainability, technical standardization, innovation, and internationalization, promoting initiatives that expand the positioning of Brazilian furniture in both the domestic and global markets. Today, Brazil is the largest furniture producer in Latin America and the seventh largest in the world, a position that reflects the strategic relevance of a production chain that is diverse, capillarized, and closely aligned with market transformations.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of trade promotion initiatives aimed at boosting exports and enhancing the value of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to learn more about Brazil's productive structure, among other business platforms also designed to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that contribute to the competitiveness of Brazilian companies and of the country as a whole.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association – ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238








