One of the highlights of Espaço Brasil, located in Pavilion 03 at Salone del Mobile.Milano 2026, the initiative is part of the Brazilian Furniture Project, which brings more than 70 brands, creative professionals, and emerging talents to the fair
From April 21 to 26, 2026, Brazil returns to Salone del Mobile.Milano with a structured presence designed to present not only products, but also the processes, stories, solutions, and encounters that shape contemporary Brazilian furniture. Among the highlights of this agenda is the Design + Industry Showcase, one of the three pillars of Brazil’s participation organized by the Brazilian Furniture Project.
Led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the Design + Industry program is an initiative focused on thinking, creation, and production, positioning design as a strategic language and a structuring force for the furniture industry. The initiative provides a platform for bringing together manufacturers and creative professionals from different regions, company sizes, and areas of expertise across the country, fostering collaborations aimed at the development of new products and collections.
Located in Pavilion 03, alongside Espaço Brasil, the showcase presents pieces developed through these partnerships and makes visible what happens when different capabilities, repertoires, and forms of knowledge enter into dialogue: new materials, revisited techniques, varied production systems, design perspectives, regional habits, and local expertise intersect to give shape to furniture and objects that tell stories and create value.
More than presenting final results, the Design + Industry Showcase reveals the importance of convergence between creativity and production, research and market, identity and innovation, offering new interpretations of contemporary living and projecting a sensitive, plural, and globally connected design language.
For ABIMÓVEL, the initiative reflects an important movement in today’s furniture sector: the increasingly mature articulation between industry and design. This circulation of techniques and experiences translates the theme “Connections” by bringing together, from North to South, different cultural matrices, production capabilities, ways of living, and expressions of Brazilian identity.
Thus, by connecting creation and production, the showcase demonstrates how furniture can carry origin, technique, and market relevance within a single piece, expanding the perception of Brazil’s ability to transform cultural repertoire and industrial expertise into a qualified international presence.
Discover the partnerships behind the Design + Industry Showcase:
Brazil at iSaloni 2026
As the main event of Milan Design Week in Italy, Brazil’s participation at iSaloni 2026 is structured around three complementary fronts: the Brazilian Brands and Products Expo, the Design + Industry Showcase, and the Exhibition of Winning and Recognized Pieces from the 1st Brazilian Furniture Design Award. Together, these initiatives activate commercial, editorial, institutional, and curatorial dialogues involving specialized press, buyers, architects, distributors, opinion leaders, and other players in the global value chain.
Design + Industry Showcase
Brazil's presence at the world's largest design fair
Brazil brings to Milan a strategic portrait of its design and furniture industry
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative by ABIMÓVEL in partnership with ApexBrasil, created to increase the participation of Brazil's furniture industry and production chain in the international market through a set of strategic actions built on the pillars of sustainability, competitiveness, and design integrated within the industry. Hundreds of companies are part of the project.
In the current cycle, the project's organizers are inviting not only furniture manufacturers and designers, but also component companies and industry suppliers to join Brazilian Furniture, further expanding the reach of Brazilian furniture and reinforcing the competitiveness of the Brazil brand worldwide.
To become part of the project and place your brand at the world's leading furniture industry events, visit:
brazilianfurniture.org.brAbout ABIMÓVEL
The Brazilian Furniture Industry Association (ABIMÓVEL) has spent nearly five decades supporting, developing, and strengthening Brazil's furniture production chain. The institution promotes and leads a positive agenda for the sector, benefiting more than 22,800 companies, which in 2025 generated more than R$ 92.1 billion in business and 287,200 direct jobs, within a production chain that indirectly employs around 1.1 million workers.
Throughout its trajectory, ABIMÓVEL has led a series of programs and actions focused on business, competitiveness, design, sustainability, technical standardization, innovation, and internationalization, promoting initiatives that expand the positioning of Brazilian furniture in both the domestic and global markets. Today, Brazil is the largest furniture producer in Latin America and the seventh largest in the world, a position that reflects the strategic relevance of a production chain that is diverse, capillarized, and closely aligned with market transformations.
abimovel.comAbout ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of trade promotion initiatives aimed at boosting exports and enhancing the value of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to learn more about Brazil's productive structure, among other business platforms also designed to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that contribute to the competitiveness of Brazilian companies and of the country as a whole.
apexbrasil.com.brFURNITURE: OUR BUSINESS!
Brazilian Furniture Industry Association – ABIMÓVEL
Press Office: press@abimovel.com | +55 14 99156-0238
