Through initiatives led by the Brazilian Furniture Project, the country returns to Salone del Mobile.Milano in 2026 under the theme “Connections,” bringing together brands, designers, students, and award-winning pieces in a presentation that combines creative repertoire, manufacturing capacity, and international positioning beyond limited perceptions, including participation in EuroCucina and the Bathroom Exhibition
Few places bring together such a strong ability to showcase trends, connect markets, drive business, shape image, and materialize the debate around emerging spaces and lifestyles as Salone del Mobile.Milano, globally known as iSaloni.
As the leading event of Milan Design Week in Italy, it is within this setting that Brazil presents itself once again in 2026, through the Brazilian Furniture Project — an initiative led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) — with a delegation of around 70 brands, designers, creatives, and students.
Under the theme “Connections,” the country emerges with the proposal of presenting a synthesis of its contemporary furniture: not merely as a product exhibition, but as the result of the encounter of industry, design, different techniques and artisanal knowledge, material richness, cultural diversity, and strategy.
Brazil presents itself in Milan under the theme “Connections”
The choice of theme does not function solely as a frame. It responds to a concrete evolution in the sector, in which the value of a product is no longer defined only by its form or by an isolated authorial gesture. It also depends on the origin and handling of materials, the industrial intelligence that makes the idea viable, the coherence between process and expression, the ability to translate territory into design, and, increasingly, the way all of this circulates in the market. To speak of connections, therefore, is to speak of the network of resources and relationships that today defines relevance, originality, and competitiveness.
iSaloni itself reaches its 64th edition reflecting this same line of thought. In 2026, the fair is organized around the concept “A Matter of Salone,” which places raw materials back at the center of the discussion and treats them not merely as an element, but as origin, memory, process, and meaning-making. In other words, Brazil arrives in Milan aligned with a conversation that now runs throughout the entire chain: how to engage the global market without diluting the singularities of its country — from the selected material, through the creative repertoire, to the transformation and storytelling behind each product.
Scheduled for April 21 to 26, 2026, at the traditional Rho Fiera Milano, the fair will gather more than 1,900 exhibitors, 36.6% of them from outside Italy, across 169,000 square meters of exhibition space. The program will once again include EuroCucina with FTK – Technology For the Kitchen and the International Bathroom Exhibition, while SaloneSatellite will bring together 700 designers under 35, in addition to 23 schools and universities.
Last year, the Brazilian Furniture Project brought the fifth-largest international delegation to the Salone, in an edition that welcomed 302,500 visitors from 151 countries and reinforced the event’s centrality amid growing international turbulence and the search for new business geographies. That figure says more than the number of participating companies; it shows that Brazilian industry and design have been asserting their production in a consistent and authorial way, capable of sustaining presence and recognition in one of the sector’s most demanding environments.
Brazilian Exhibitors
In 2026, Brazil’s presence at Salone del Mobile.Milano is structured around three complementary fronts, helping explain how the country has sought to project itself both domestically and internationally: through the productive strength of its brands, the articulation between manufacturing and design, and the valorization of talents and ideas that have been renewing the sector.
The first of these is the Exhibition of Brazilian Brands and Products, a showcase dedicated to presenting the national industry and engaging with buyers, specifiers, distributors, and the press. Spread across three areas of the fair — Espaço Brasil (Hall 03), EuroCucina (Hall 02), and the International Bathroom Exhibition (Hall 10) —, the initiative highlights the breadth of Brazil’s production chain, its material diversity, and its ability to engage with different segments of contemporary living.
Meet the exhibiting industries at the 64th Salone del Mobile.Milano:
Companies
Brazilian Exhibitors
- CGSPAD 03 . C08
- Cristais São MarcosPAD 03 . D09
- EssenzaPAD 03 . D07
- MarelPAD 02 - EuroCucina . B22
- ModallePAD 03 . C06
- SierPAD 03 . C06
- Sofá na CaixaPAD 03 . D04
- UultisPAD 03 . D07
- ZENPAD 10 - International Bathroom Exhibition . A01
In an exclusive space, Brazilian brands will present their innovations in wood, glass, ropes, weaves, leather, fabrics, diverse techniques and styles, solutions for indoor and outdoor environments, proposals aimed at contemporary living, and different ways of working with finishes, surfaces, and trends. The overall picture suggests a sector seeking recognition not only through the image of the “Brazilian products,” but also through their plurality and adaptability.
When we speak about ‘Brazilianness’ [Brasilidade] in furniture, it is not simply a matter of applying a certain color palette, relying only on wood, or using specific techniques or patterns on surfaces. What distinguishes Brazilian furniture is the way it translates, through design and materiality, values from our culture, such as conviviality, hospitality, history, a blend of references, the intelligent and sustainable use of native raw materials, and the integration between spaces
It is a design language shaped by artistic and cultural movements such as Brazilian Modernism — one of the country’s most recognized aesthetic currents — but also by grandparents’ homes, backyards, the beach, the countryside, the forests, the ancestry of the land, and, equally, by large cities and an urban life that is intense and rich in symbols.
That identity is expressed in:
- Lines that balance comfort and lightness.
- Solutions that optimize space without giving up warmth.
- Pieces that combine materials organically.
- Sinuous curves and warm colors.
- Innovative solutions, sustainable management, and low-impact materials.
- Works that embrace improvisation and converse with objects from different periods and styles.
Design + Industry Showcase
That same idea of Brazilianness in motion, far from a fixed formula and closer to a plural construction, reappears in the second front of Brazil’s presence: the Design + Industry Showcase. The initiative condenses an important movement in recent Brazilian production: the increasingly mature convergence between industry and design.
Through the namesake program led by ABIMÓVEL and ApexBrasil, companies and creative professionals from different parts of the country are brought together in order to broaden repertoires and cross experiences in the creation of new products and collections. This circulation of knowledge and experience gives shape to the theme “Connections” by integrating, from North to South, distinct cultural foundations, production capabilities, and approaches to design.
“Beyond creating business-oriented collabs, the main goal is to reveal a territorial and cultural network of complementarities that connects material resources, processes, production expertise, and creative expressions, projecting to the world the diversity, consistency, and potential that define Brazil, its industry and design,” Cândida says.
PAD 03 . C06
Design + Industry
- ArboRealDaniel Coutinho
- Arte MundurukuMárcio Fernandes
- Avides By TramontinaLatoog
- Avides By TramontinaEstevão Toledo
- BiomêMarcelo Lima Thomaz de Aquino
- By GabsDébora Oizerovici & Gabriela Schattan
- CorbelliCarol Gay
- Cimol ComMarcelo Bilac
- ConviêEstúdio Oune
- DoimoLuan Del Salvio
- EssenzaPedro Henrique de M. C. Giacobbo
- House GardenFábio Melo
- IdealeStudio Traço
- J. MarconHakim Hazim
- Jardim EstofadosEstúdio Galho
- MacrosulAzo Collab
- Marcenaria TucujuRian Santos
- Milhomem AlbaMichael Milhomem
- ModalleLarissa Catossi
- Móveis JamesTiago Curioni
- OalaBruna Deluca
- PerfiniFelipe Zorzeto
- RudnickFernando Sá Motta
- DostumAndré Marcolino
- SollosJader Almeida
- StarmobileAnna Maya
- TraçoDaniela Ferro
- Traço UmMarisol Garcia
- Toro BiancoFernando Sá Motta
- UultisTiago Curioni
- ZEEATiago Curioni
- Rodrigo Ambrosio
More than simply bringing a signature to each project, the Design + Industry program connects technical skills to a recognizable expression, transforms material culture into a competitive product, and converts production differentials into perceived value. In the Brazilian case, this means giving international form to a narrative born from highly diverse conditions, with different raw materials, production scales, regional cultures, ways of living, climates, textures, knowledge systems, and uses — without reducing that complexity to a merely decorative reading of what Brazilianness is.
Participants in the Design + Industry Showcase:
As the third front of Brazil’s participation at Salone del Mobile.Milano 2026, ABIMÓVEL will present the Exhibition of the Winning Pieces from the 1st Brazilian Furniture Design Award, an initiative created to recognize and project Brazilian production in dialogue with the contemporary challenges of the sector. Organized by the entity, with ApexBrasil and Sebrae (Brazilian Micro and Small Business Support Service) as co-organizers, the award brought together manufacturers, designers, architects, students, and emerging talents around proposals that combine creativity, production and economic feasibility, identity, and innovation.
At iSaloni, the winning pieces will be on display, along with brands and professionals who received special recognition in the first edition. They are:
Featured Pieces
Entries for the 2nd Brazilian Furniture Design Award are open through June 3, 2026, and can be submitted on the official website: mkt.abimovel.com/premiodesign (only Brazilian brands and professionals can participate). The winners will be exhibited at iSaloni 2027.
Connections Inside and Beyond the Pavilions
Brazil’s presence in Milan also extends into spaces designed for exchange and interaction. One of them is the Brasil Lounge (Pavilion 03), which translates the theme “Connections” into atmosphere: a welcoming environment for gathering and conviviality, where Brazilian design is expressed not only through the objects on display, but also through the way it brings people together and fosters relationships.
PAD 03 - C06/D07
Lounge Brazil
- Decoralle
- Uultis
The program also unfolds beyond the halls of Rho Fiera. In the year Ornare celebrates four decades of history, the brand unveils a renewed showroom at Via Manzoni 30, featuring new collections and collaborations, alongside a repositioned exhibition concept. Ornare’s presence in Milan and its global reach are tied to the strategy advanced by the Brazilian Furniture Project, expanding the visibility of the country’s production and design across the world’s leading design circuits.
More than Presence, Positioning
At a time of international trade reorganization, competitive pressure, and the search for differentiation, Brazil’s participation in Salone del Mobile.Milano 2026 goes beyond “being present at the world’s largest event in the sector.” What is projected in Milan is a reading of the country not merely as a supplier of raw materials or a late translator of others’ repertoires, but as a producer of value, creative intelligence, and contemporary solutions — capable of articulating material memory, industrial vocation, formal refinement, and a current understanding of living through innovation, design, and sustainable management.
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Brazilian Furniture Project
The Brazilian Furniture Project is a joint initiative led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) to expand the international presence of the Brazilian furniture industry through strategic actions focused on sustainability, competitiveness, innovation, and global positioning. Hundreds of companies participate in the project.
In the current cycle, the organizing entities are inviting not only furniture manufacturers and designers but also companies from the components and supplier segments to join Brazilian Furniture. The goal is to further extend the global reach of Brazilian furniture and strengthen the competitiveness of the “Brazil” brand worldwide.
In 2025, Brazil ranked as the world’s seventh-largest producer of furniture and mattresses, exporting more than US$769.03 million in finished products (excluding parts and components), representing a 0.8% increase compared to 2024.
To become part of the project and position your brand at the industry’s leading international trade shows, visit: brazilianfurniture.org.br.
About ABIMÓVEL
The Brazilian Furniture Industry Association (ABIMÓVEL) has dedicated nearly five decades to supporting, advancing, and strengthening Brazil’s furniture production chain. The association leads a strategic agenda for the sector, benefiting more than 22,800 companies that, in 2025, generated R$ 92.1 billion in revenue and 287,200 direct jobs across a production chain that indirectly employs around 1.1 million people.
Throughout its trajectory, ABIMÓVEL has led a broad range of programs and initiatives focused on business development, competitiveness, design, sustainability, technical standardization, innovation, and the internationalization of the industry, advancing efforts that reinforce the position of Brazilian furniture in both the domestic and global markets.
Today, Brazil is the largest furniture producer in Latin America and the seventh largest in the world — a position that reflects the strategic relevance of a diverse, far-reaching production chain that remains closely attuned to market transformations.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS.
Brazilian Furniture Industry Association – ABIMÓVEL
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