Brazilian Furniture initiative strengthens the presence of Brazilian furniture in strategic markets across Latin America, Central America, and Europe
ABIMÓVEL (Brazilian Furniture Industry Association), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will hold another edition of the Buyer Project at Yes Móvel Show São Paulo, bringing together 54 Brazilian companies and more than 20 international buyers for business matchmaking rounds in São Paulo. The initiative is part of the trade fair’s program, which takes place from March 16 to 19, 2026, at Distrito Anhembi.
Yes Móvel Show São Paulo is now in its fifth edition, with the goal of expanding the sector’s business environment by connecting buying and selling channels in a format that combines product exhibitions with a commercial agenda. For 2026, organizers expect more than 250 exhibitors and an audience of around 25,000 domestic and international visitors across a 40,000-square-meter exhibition area.
In this setting, the Buyer Project serves as a bridge between Brazilian supply and international demand: buyers from strategic markets take part in pre-arranged meetings with Brazilian companies, with the goal of generating business opportunities and advancing negotiations throughout the year.
To support this effort, the mix of invited markets reflects a trade strategy built on diversification, regional proximity, and the opening of new international fronts. In South America, the presence of importers from Argentina, Bolivia, Chile, Colombia, Paraguay, Peru, Suriname, and Uruguay strengthens Brazil’s position in destinations with greater logistical, commercial, and cultural affinity. Costa Rica and Panama expand the project’s reach into Central America, a relevant region as a platform for connections and distribution. Spain, in turn, brings an important link to the European market, helping broaden the visibility and positioning of Brazilian furniture beyond the continent. Together, these 11 countries help consolidate a more far-reaching internationalization strategy aligned with the current expansion of Brazil’s furniture industry.
At last year’s edition, the Buyer Project at Yes Móvel Show São Paulo held 602 matchmaking rounds, generating US$52 million in closed and prospective business.
Meet the companies participating in the 2026 edition:
Yes Móvel Show São Paulo 2026
March 17 and 18 — 10:00 a.m. to 7:00 p.m.
March 19 — 10:00 a.m. to 4:00 p.m.
Pavilions 2, 3 and 4 — São Paulo, Brazil
Brazilian Furniture Project
The Brazilian Furniture Project is a joint initiative led by ABIMÓVEL (Brazilian Furniture Industry Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) to expand the international presence of the Brazilian furniture industry through strategic actions focused on sustainability, competitiveness, innovation, and global positioning. Hundreds of companies participate in the project.
In the current cycle, the organizing entities are inviting not only furniture manufacturers and designers but also companies from the components and supplier segments to join Brazilian Furniture. The goal is to further extend the global reach of Brazilian furniture and strengthen the competitiveness of the “Brazil” brand worldwide.
In 2025, Brazil ranked as the world’s seventh-largest producer of furniture and mattresses, exporting more than US$769.03 million in finished products (excluding parts and components), representing a 0.8% increase compared to 2024.
To become part of the project and position your brand at the industry’s leading international trade shows, visit: brazilianfurniture.org.br.
About ABIMÓVEL
The Brazilian Furniture Industry Association (ABIMÓVEL) has dedicated nearly five decades to supporting, advancing, and strengthening Brazil’s furniture production chain. The association leads a strategic agenda for the sector, benefiting more than 22,800 companies that, in 2025, generated R$ 92.1 billion in revenue and 287,200 direct jobs across a production chain that indirectly employs around 1.1 million people.
These figures reflect the strength of Brazil’s furniture industry—one of the largest in the world—and result from coordinated efforts between companies and the association. This integrated and structured work is carried out through programs focused on sustainability, design, standardization, internationalization, innovation, and market positioning, strengthening the competitiveness of Brazilian furniture and expanding its presence in both domestic and global markets.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS.
Brazilian Furniture Industry Association – ABIMÓVEL
Press Office: press@abimovel.com | +33651563524
