Held on March 24 and 25, during Yes Móvel Show São Paulo Export 2025, the latest edition of the Buyer Project once again confirmed its strategic importance for Brazil’s furniture sector. The initiative—promoted by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency)—organized 602 business-matchmaking rounds between 57 Brazilian manufacturers and 20 international buyers from 16 countries.
The markets represented were Angola, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, the United States, Guatemala, Italy, Mexico, Panama, Peru, Puerto Rico, the Dominican Republic, and Uruguay.
The immediate outcome was US$ 14 million in contracts signed during the event. Forecasts for the next 12 months point to a further US$ 38 million, bringing the event’s total business potential to US$ 52 million.
In addition to the agreements concluded, the meeting sparked new avenues of international cooperation. A total of 521 business contacts were recorded—347 of them newly established relationships. According to the organizers, this high share of new contacts highlights the expanding global presence of Brazilian brands across continents and the sector’s ability to open fresh markets.
“This edition’s performance shows that Brazilian furniture is increasingly recognized for its quality, innovation, and delivery capability. Beyond immediate deals, we are building solid commercial bridges and expanding our industry’s global reach in a sustainable and lasting way,” said Irineu Munhoz, president of ABIMÓVEL.
The Buyer Project is part of the Brazilian Furniture Project, which works to foster the internationalization of the national furniture industry. The next matchmaking rounds are already set for July 3–4, 2025, as part of the program of the 5th CONEMOV (Northeast Furniture Congress) in Recife, Pernambuco.
Brazilian Furniture Project
The Brazilian Furniture Sector Project is an ABIMÓVEL initiative in partnership with ApexBrasil. Its goal is to increase the participation of Brazil’s furniture industry and supply chain in international markets through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated with industry. Roughly 175 companies currently take part.
In 2024, Brazil’s furniture and mattress industry was the sixth-largest producer and the 26th-largest exporter in the world, achieving more than US$ 763.02 million in exports of finished products (excluding parts and components), a 3.8 percent increase over 2023. When furniture parts are included, the figure reaches US$ 870.20 million.
In the new 2025-2026 cycle, the organizers invite not only furniture manufacturers and designers but also component makers and other industry suppliers to join the project, further extending the reach of Brazilian furniture and strengthening the “Brazil” brand’s global competitiveness.
To join the project and showcase your brand at the world’s leading furniture events, visit: brazilianfurniture.org.br
About ABIMÓVEL
Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has worked for nearly five decades to strengthen the national furniture sector. With a proactive agenda and partnerships across the public and private sectors, the association leads a variety of initiatives aimed at boosting production, improving the business environment, and opening new markets for companies throughout the wood-and-furniture value chain. Activities include participation in international fairs and matchmaking rounds, export programs, sustainability projects, design integration, factory modernization, support for micro- and small enterprises, standards development, market intelligence, and more.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) promotes Brazilian products and services abroad and attracts foreign direct investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency carries out a varied portfolio of trade-promotion actions, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies at major international fairs, and hosting foreign buyers and opinion makers so they can learn about Brazil’s production structure. ApexBrasil also works in coordination with public and private stakeholders to attract FDI to sectors that enhance the competitiveness of Brazilian companies and the country itself.
FURNITURE: OUR BUSINESS!
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
