The Movelsul 2025 Buyer Project has successfully facilitated deals exceeding $53,089,000.00, equivalent to over R$ 305.2 million, stemming from 635 business rounds. This event brought together 66 Brazilian industries and 20 international buyers from 11 different countries, showcasing the global demand for Brazilian furniture. Organized on February 17 and 18 during the fair, this initiative was a collaboration between ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), under the Brazilian Furniture Project.
The project attracted a diverse group of importers from Chile, Colombia, Costa Rica, the United States, Guatemala, Honduras, Paraguay, Peru, the United Kingdom, the Dominican Republic, and Uruguay. These buyers engaged directly with manufacturers from various regions of Brazil, resulting in 802 contacts over the event, 77.4% of which were new connections.
The immediate transactions registered totaled $7.67 million (R$ 44.1 million), with prospects for the next 12 months projected at $45.42 million (R$ 261.16 million). These figures underscore the importance of exports as a strategic avenue for the growth and competitiveness of the Brazilian furniture industry.
Irineu Munhoz, President of ABIMÓVEL, commented on the event’s success, noting, “These figures reaffirm the alignment between the Brazilian furniture industry and international market demands. The business rounds facilitated not only immediate agreements but also the strategic planning of future commercial relationships.” He emphasized the role of design, innovation, and sustainability in fostering opportunities across the entire furniture industry chain.
The Buyer Project is a critical component of the strategic action calendar of the Brazilian Furniture Project, aimed at promoting the internationalization of Brazilian furniture, components, and suppliers. The next event is scheduled for March 24 and 25, 2025, at the Yes Móvel Show São Paulo Export. Both ABIMÓVEL and ApexBrasil expressed gratitude towards all participants for their contributions to the project’s success, which continues to enhance the commercial ties and global reputation of the Brazilian furniture industry.
Both ABIMÓVEL and ApexBrasil expressed gratitude towards all participants for their contributions to the project’s success, which continues to enhance the commercial ties and global reputation of the Brazilian furniture industry.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL in partnership with ApexBrasil, aiming to increase the participation of the Brazilian furniture industry in the international market through a set of strategic actions based on sustainability, competitiveness, and integrated design. Currently, around 175 companies participate in the project.
In 2024, the Brazilian furniture and mattress industry was the sixth-largest producer and the 26th-largest exporter in the world, reaching revenue of over USD 763.02 million in exported finished products (excluding parts and components), representing an increase of 3.8% compared to 2023. When including parts for furniture manufacturing, the total amount reached USD 870.20 million.
In a new cycle (2025-2026), the organizing entities invite furniture manufacturers and designers and other components and suppliers companies to join the project, further expanding the reach of Brazilian furniture and strengthening the “Brazil” brand’s competitiveness worldwide.
To be part of the project and showcase your brand at major furniture industry events worldwide, visit: brazilianfurniture.org.br.
About ABIMÓVEL
Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Association of Furniture Industries) has been working for over 45 years to strengthen the industry and the national furniture sector. With a proactive agenda and in partnership with the public and private sectors, the entity leads a series of initiatives aimed at boosting production, improving the business environment, and opening new markets for companies in the wood and furniture chain. These initiatives focus on promoting competitiveness and innovation in the sector, including participation in international fairs and business rounds, as well as export, sustainability, integrated design, manufacturing adequacy, support for micro and small businesses, commercial intelligence, and more.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out various commercial promotion actions, such as prospecting and trade missions, business rounds, supporting Brazilian companies’ participation in major international fairs, and organizing visits for foreign buyers and opinion leaders to learn about Brazilian production structures. ApexBrasil also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors to enhance the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS!
Brazilian Association of Furniture Industries – ABIMÓVEL
Press Office: press@abimovel.com
