The Buyer Project takes place next month in São Paulo, led by ABIMÓVEL in partnership with ApexBrasil
ABIMÓVEL (Brazilian Furniture Manufacturers Association) announces the next edition of the Buyer Project, to be held on March 24 and 25, 2025, during the fourth edition of the Yes Móvel Show São Paulo Export at the Anhembi District. The initiative, organized on the first two days of the event which lasts until March 27, promotes business rounds between around 55 Brazilian companies and 20 international buyers, bringing a qualified foreign audience to the country and highlighting the competitive differentials of the Brazilian furniture sector—such as quality raw materials, innovative design, sustainable management, and advanced production techniques.
The Buyer Project is part of the scope of Brazilian Furniture, a sectorial project led by ABIMÓVEL in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), aiming to expand exports and increase the participation of the Brazilian furniture sector in the international market.
“Through the Brazilian Furniture Project and its related activities, such as the Buyer Project, the Brazilian furniture industry has reinforced its global reach potential, delivering design, innovation, sustainability, and production capacity to the global market. Our goal is to take these initiatives to an increasing number of events, and being in São Paulo — the largest business hub in the country — is essential to this strategy. With a focus on exports, the expectations for this edition of Yes Móvel Show point towards great business deals and partnerships,” emphasizes Irineu Munhoz, President of ABIMÓVEL.
Join Us!
Accreditation for Yes Móvel Show SP Export can be done through the website: eventos.yesmovelshow.com.br/eventos/1/yes-movel-show-sao-paulo-export-2025.
To be part of the Brazilian Furniture Project and access this and other actions, visit brazilianfurniture.org.br or contact us via email at: projetos@abimovel.com and executiva@abimovel.com.
This is an excellent opportunity for Brazilian brands to invest in international expansion and conquer new markets.
Yes Móvel Show São Paulo Export 2025
When? March 24-27, 2025
Where? Anhembi District – Avenida Olavo Fontoura, 1209, Santana, São Paulo (SP)
Time? 12:30 PM to 7:30 PM
More information? eventos.yesmovelshow.com.br
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL in partnership with ApexBrasil, aiming to increase the participation of the Brazilian furniture industry in the international market through a set of strategic actions based on sustainability, competitiveness, and integrated design. Currently, around 175 companies participate in the project.
In 2024, the Brazilian furniture and mattress industry was the sixth-largest producer and the 26th-largest exporter in the world, reaching revenue of over USD 763.02 million in exported finished products (excluding parts and components), representing an increase of 3.8% compared to 2023. When including parts for furniture manufacturing, the total amount reached USD 870.20 million.
In a new cycle (2025-2026), the organizing entities invite furniture manufacturers and designers and other components and suppliers companies to join the project, further expanding the reach of Brazilian furniture and strengthening the “Brazil” brand’s competitiveness worldwide.
To be part of the project and showcase your brand at major furniture industry events worldwide, visit: brazilianfurniture.org.br.
About ABIMÓVEL
Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Association of Furniture Industries) has been working for over 45 years to strengthen the industry and the national furniture sector. With a proactive agenda and in partnership with the public and private sectors, the entity leads a series of initiatives aimed at boosting production, improving the business environment, and opening new markets for companies in the wood and furniture chain. These initiatives focus on promoting competitiveness and innovation in the sector, including participation in international fairs and business rounds, as well as export, sustainability, integrated design, manufacturing adequacy, support for micro and small businesses, commercial intelligence, and more.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out various commercial promotion actions, such as prospecting and trade missions, business rounds, supporting Brazilian companies’ participation in major international fairs, and organizing visits for foreign buyers and opinion leaders to learn about Brazilian production structures. ApexBrasil also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors to enhance the competitiveness of Brazilian companies and the country.
FURNITURE: OUR BUSINESS!
Brazilian Association of Furniture Industries – ABIMÓVEL
Press Office: press@abimovel.com
