From the passion for furniture and the search for sophisticated and efficient solutions for outdoor and living areas, Modalle emerged from a group of professionals with extensive experience in the furniture sector in Brazil and South America. Making their debut in Milan during the special edition of Salone del Mobile.Milano, the company is already prepared to present its pieces signed by renowned Brazilian designers, as well as a totally contemporary collection with a mix of special raw materials, of high quality and standards.
“Each one of our creations carries a piece of us and says more about experiences than about objects. We think about how our furniture will provide our customers with life quality”, says the company’s management. “We work exclusively with renowned designers who guarantee innovations and anticipation of trends in the décor world, in addition to master craftsmen and a dedicated team, who combine technology and luxury techniques into the design of furniture for indoor and outdoor areas that secure Modalle with a strong national and international profile.”
Their participation at the supersalone aims to emphasize the brand as a reference in high-end Brazilian furniture, also opening doors to the global market, positioning Modalle among the major furniture brands in the world. “The event will mean a leap for the brand, bringing us great marketing and greater visibility in the national and international market, as we know that iSaloni is recognized today as one of the largest and most respected fairs in the world”, they reveal. “All this work would not be possible without ABIMÓVEL, Apex-Brasil and the Brazilian Furniture Project. In fact, not only the exhibition itself, but everything that it involves, such as the care for our designers, as well as the concern with the quality of our products, our brand and our competitiveness.”
In this context, Modalle prepared major launches for supersalone 2021, seeking differentiation through the use of high-quality raw materials, such as: nautical rope with weather durability; Teak wood, considered one of the noblest and most beautiful woods, which further elevates the look of the brand’s pieces; aluminum, which, in addition to being weather resistant, is 100% recyclable; among other materials.
Modalle works with the contemporary classic concept, bringing a fine line between the new and the old, the future and the past. The brand’s style persists in a mix of raw materials combined to the appreciation of handcrafted work, as each piece is handcrafted with a unique touch, thus granting exclusivity to every new creation.
Brazilian furniture in Milan: Visit us at supersalone
Where? Hall 03 – Rho Fiera Milano – Milan (Italy)
When? September 5th to 10th, 2021
Company website: www.modalle.com.br
The Brazilian furniture will be showcased at Hall 03 at the Rho Fiera Milano, one of the most visited spaces at the fair, with the participation of 10 Brazilian companies associated with the Brazilian Furniture Sectorial Project, organized by ABIMÓVEL – The Brazilian Furniture Manufacturers Association and Apex-Brasil – The Brazilian Trade and Investment Promotion Agency.
The project agenda in Milan also holds an exclusive event at Fuorisalone, celebrating 30 years of the circuit at the INTERNI exhibition inside the Università Degli Studi di Milano. The exhibition “Brasil – Design in Motion” will feature 20 Brazilian brands and designers under the curatorship of the interior designer José Roberto Moreira do Valle. The event is organized by Apex-Brasil, in collaboration with ABIMÓVEL.
Further information: www.abimovel.com | www.brazilianfurniture.org.br
FURNITURE: OUR BUSINESS!
The Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: Thais Laurindo | press@abimovel.com | +55 14 99857-0108