Results from iSaloni 2023 reinforce the consolidation of the Brazilian furniture industry and design on the global market

The number of contacts made between Brazilian companies and international buyers grew by 193% this year


As teams from ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), along with dozens of companies and Brazilian designers participating in the Brazilian Furniture Project, prepare to present their new furniture and living solutions at ICFF (International Contemporary Furniture Fair), which takes place from May 21 to 23, 2023, in New York (USA), the Brazilian presence at the last edition of Salone del Mobile.Milano in Italy continues to yield positive results for the national industry.

The 61st edition of iSaloni, which took place from April 18 to 23 of this year in Milan, brought together approximately 307.5 thousand visitors from 181 different nationalities, and over 2 thousand brands and professionals on display, from 37 countries.

According to the organization, 65% of the buyers and professionals in the sector who were at the fair came from abroad. China regained its place as the leading country after Italy, followed by Germany, France, the United States, and a great indicator for the Brazilian furniture industry: Brazil, the country tied with Spain and India in the sixth position. In addition, there were more than 5.4 thousand accredited journalists, of which 47% were from other countries.

All of this created the perfect setting for the exhibition of Brazilian companies and professionals. The actions of the Brazilian Furniture Project summed up ten companies exhibited in four different spaces: by Kamy, Century, Green House, Modalle, St. James, Cristais São Marcos, Ornare, Tramontina Belém, and Uultis, as well as ETEL. The project also featured an area specifically aimed at design integrated into the industry, with the exhibition of pieces developed by 21 manufacturers and 30 furniture designers connected through the Design Brazil + Industry program.

A setting that inspired the exchange of ideas, trends, creative insights, sustainable practices, networking, and many negotiations, with nine Brazilian companies having participated in rounds organized by ABIMÓVEL and ApexBrasil through a meticulous matchmaking process.

The action generated 5,018 contacts, an impressive increase of 193% compared to the number of business contacts made in 2022, reflecting Brazil’s growing visibility and participation in the global furniture industry. Among these, 1,588 were new contacts, highlighting the value of the event as a platform for entering new markets and creating new business opportunities.

The financial impact was also significant. In terms of immediate business, Brazilian companies recorded $1.46 million, surpassing the $1.38 million of the previous year. However, the business expectation for the next 12 months exceeds $35.2 million. That is, over $36.66 million in prospective business.

Such results, therefore, indicate the participation in the Salone del Mobile.Milano 2023 not only strengthened the image of the Brazilian furniture industry on the international scene but also boosted business prospects for the coming year, serving as a guide for the next actions of the Brazilian Furniture Project around the world.

“As we prepare to begin our actions in New York, with business rounds starting as early as tomorrow, May 18, the results from Milan serve as a strategic reminder of the potential of our industry and design”, says ABIMÓVEL President, Irineu Munhoz.

The executive director of the entity, Cândida Cervieri, adds: “The Brazilian presence at major international design fairs is more than a matter of national pride. It is a clear indication that Brazil is becoming an increasingly recognized force in the global furniture scene.”

Brazilian Furniture Project

The Brazilian Furniture Project is an initiative developed by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), which aims to increase the participation of the Brazilian industry in the international market through a set of strategic actions based on the foundations of sustainability, competitiveness, and design integrated into the industry.


ABIMÓVEL (The Brazilian Furniture Manufacturers Association) has been working for over 30 years to strengthen the Brazilian furniture industry. With a proactive agenda and in partnership with the public and private sectors, the organization works to boost production and improve the business environment in Brazil, providing opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives aimed at promoting competitiveness and innovation in the field, including export programs, sustainability, design integrated into the industry, factory adequacy, increasing micro and small businesses, commercial intelligence, among others.

About ApexBrasil

ApexBrasil (The Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out diverse commercial promotion initiatives that aim to promote exports and add value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for national companies to participate in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian industrial structure, among other business platforms that also aim to strengthen Brazil as a brand.


The Brazilian Furniture Manufacturers Association – ABIMÓVEL
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