The Brazilian Furniture Project and 35 of its associated companies are all set to head to Mexico: the next edition of the Expo Mueble Internacional is starting next week, running from February 14 to 17, 2024, in the city of Guadalajara. The event, considered to be one of the main furniture and design fairs in Latin America, is a strategic display for the Brazilian industry, the largest furniture producer in the region, aiming to expand its commercial connections throughout the whole American continent.
Organized by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the Brazilian Furniture Project promotes a Trade Mission that includes both the exhibition in exclusive booths at the fair and the participation in business rounds with international buyers from target markets. Among the participating companies, 11 brands will be exhibiting their products at Expo Mueble, while all 35 will take part in the business roundtables.
“Expo Mueble is an important platform in the sector, attracting buyers from various regions of the world, especially from North and Central America. The event offers a relevant opportunity for Brazilian companies to present new products, discover trends in design, lighting, and accessories, as well as create new business possibilities and commercial alliances, not only expanding horizons but also reinforcing the position of the Brazilian furniture industry as one of the leaders in innovation and quality in the Latin American and the global scene,” emphasizes ABIMÓVEL’s Executive Director and manager of the Brazilian Furniture Project, Cândida Cervieri.
“The Brazilian companies participating in the Expo Mueble 2024 Trade Mission represent the best in the national furniture industry, taking to Mexico their latest innovations in design integrated into the industry, sustainable production, and technology. They are ready, thus, to catch the attention and meet the demands of international buyers,” says the Manager of the Brazilian Furniture Project at ApexBrasil, Clarissa Franco.
Meet the Participating Companies
Companies that will exhibit at the fair and also participate in the Trade Mission:
Bertolini
Kits Paraná
Móveis Carraro
Móveis Rudnick
Moval
Patrimar
Tramontina Belém
Tramontina Delta
Mmcité
Ronega
DJ Móveis
Companies that exclusively participate in the Trade Mission:
Albatroz
Atualle
Bellarte
Brasil Contemporâneo
Bortolini Móveis
Caemmun Movelaria
Colibri
Decibal
Demóbile
Dobuê
Estofama
Finger / Falkk
Genialflex
Herval RS
Idimex
Imcal
Linea Brasil
Lopas
Madetec
Multimóveis
Robel
Telasul
Treboll / De Lavie
Valdemóveis
Recalling the Results of the Expo Mueble 2023 Trade Mission
The results of the Brazilian participation in last year’s Expo Mueble underline the importance of the event for the national industry. With business expectations of over US$ 35 million and the achievement of more than 735 commercial contacts, mostly with new leads, the 2023 edition had already established a precedent for success. “These actions reflect not only the growth potential of Brazilian furniture exports to Mexico, estimated at +26.9% in the coming years, but also reinforce Brazil’s position as a constantly developing powerhouse in the global furniture market,” reinforces Cândida, ABIMÓVEL’s Executive Director.
The participation of the Brazilian Furniture in Expo Mueble 2024, therefore, not only promises to reinforce existing commercial ties but also to open new paths for the internationalization of the Brazilian industry, further solidifying its relevance in the vibrant Latin American and global furniture market.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
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