Today, April 16, 2024, marks the beginning of the 62nd edition of the world’s largest furniture fair, the Salone del Mobile.Milano, in Italy, which runs until next Sunday (21). From the iSaloni halls to the diverse FuoriSalone circuit, the Brazilian Furniture Project prepares a series of activities to highlight the innovation, sustainability, and creativity of the Brazilian furniture design and industry.
With support from ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the institutions responsible for the Brazilian Furniture Project, eight companies are showcasing their collections in exclusive booths at the fair, with the scenography signed by Estojo, among pavilions 03, 10, and 18.
The special exhibition “Design + Industry” takes place in pavilion 03 (D21/D23) with 22 brands presenting 41 new pieces developed in collaboration with more than 40 national designers through the program, curated by Liana Tessler and set design also conceived by Estojo.
Designers behind the Brazilian pieces exhibited at iSaloni 2024:
Acioly Felix (DF), André Marcolino (SP), Arthur Guimarães (SP), Brunno Jahara (RJ), Camila Fix (SP), Carol Bassi (SP), Dimitri Lociks (DF), Emerson Borges (PR), Fábio Stal (SP), Fabricio Ronca (PR), Fernanda Marques (SP), Ibanez Razzera (SC), Jader Almeida (SC), Jayme Bernardo (PR), João Demele (PR), Juliana Vasconcellos (SP), Larissa Batista (RS), Leo Romano (GO), Lorenzo Razzera (SP), Marcelo Bilac (DF), Marta Manente (RS), Newtom Lima (SP), Nino Bauti (SP), Patrícia Martinez (SP), Pedro Mendes (SP), Rafael Oliva (SP), Renata Távora (SP), Ricardo Bello Dias (SP), Roberta Rampazzo (SP), Rodrigo Silveira (SP), Ruy Ohtake (SP), Sérgio Batista (RS), Sergio Matos (PB), Studio Alfaia (PE), Studio Ornare (ES), Studio Sette7 (ES), Tiago Curioni (SP), Victor Leite (SP) e Vivian Coser (SP).
The Brazil Lounge, also in hall 03, will be the meeting point, furnished with pieces provided by Uultis and Akra Collection to welcome, interact, and integrate during the event.
“The concept of the booths focuses on the authentic representation of our Brazilianness, encompassing local raw materials, creativity, and a special focus on sustainability, all from a contemporary perspective. The intention is simple: to highlight Brazilian design and furniture in a way that respects and promotes the values of innovation and environmental responsibility,” explains Cândida Cervieri, Executive Director of ABIMÓVEL and manager of Brazilian Furniture.
Brazilian Furniture @FuoriSalone 2024
In addition to iSaloni, the Brazilian Furniture Project also marks its presence in the FuoriSalone circuit, supporting and participating in exclusive actions that take place in Milan and its surroundings.
A highlight is the “Coccoloba – Brazilian Exhibition”, an exhibition that brings together the work of 53 Brazilian companies and designers, once again reflecting on innovation, sustainability, and resilience through the metaphor of Coccoloba gigantifolia, a species of tree from the Brazilian Amazon known for its giant leaves.
When? April 15 to 28, 2024
Where? Università degli studi di Milano, Milan, Italy
Ornare also takes advantage of the Milan Design Week 2024 occasion to inaugurate its first flagship store in Europe, located in the historic Palazzo Gallarati in the heart of the “Quadrilatero della Moda”, marking another significant milestone in the internationalization of Brazilian furniture with support from the Brazilian Furniture Project.
When? April 16 to 21, 2024
Where? Via Manzoni 30, Milan, Italy
Simultaneously, ETEL presents the exhibition “Reset Modernity, Reinstituting Nature”, a celebration of the encounter between tradition and innovation through craftsmanship and natural materials, with pieces by renowned designers and a tribute to Percival Lafer, an iconic Brazilian architect and designer, also with support from ABIMÓVEL and ApexBrasil through the Brazilian Furniture Project.
When? April 15 to 20, 2024
Where? Via Pietro Maroncelli, 12 + 13, Milan, Italy
Image Project and Guided Tours
In addition to welcoming buyers from around 200 countries, who pass through both iSaloni and FuoriSalone daily, the Brazilian Furniture team also organizes special activities to receive the press and opinion leaders from various parts of the world.
Through the Image Project, for example, 18 journalists from Italy, the United States, Turkey, the United Kingdom, France, Spain, Portugal, and other strategic countries for the Brazilian national industry will participate in special visits guided by ABIMÓVEL and ApexBrasil at both the fair and the design districts of Milan.
Buyers, architects, and other professionals also have the opportunity to participate in guided tours promoted by the project. Interested parties can send an email to projetos@abimovel.com.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
FURNITURE: OUR BUSINESS
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com