Expo Mueble 2024 starts today in Mexico: 35 Brazilian companies are participating in the event

The fair is an opportunity for the Brazilian industry, the largest furniture producer in Latin America, to further expand its presence in the region

The city of Guadalajara, Mexico, opens its doors today to the Expo Mueble Internacional 2024, marking the beginning of one of the main events in the furniture and decoration sector in Latin America. This year, the fair, which takes place from February 14 to 17, features significant participation from Brazil, represented by 35 companies associated with the Brazilian Furniture Project, organized by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The event not only offers the opportunity for Brazilian companies to present their latest innovations in products, design, sustainability, and technology but also to exchange trends and create new business alliances.

Out of the 35 participating companies, 11 brands will be exhibiting in exclusive booths at the fair. They are:

Kits Paraná
Móveis Carraro
Móveis Rudnick

Tramontina Belém
Tramontina Delta
DJ Móveis

With all of them taking part in business rounds with international buyers, especially from Central America and North America. Meet the other participants:

Brasil Contemporâneo
Bortolini Móveis
Caemmun Movelaria
Finger / Falkk

Herval RS
Linea Brasil
Treboll / De Lavie

“The success of our companies’ participation in the 2023 edition of Expo Mueble has set a positive precedent for this year. The expectations are encouraging, with the hope of not only reinforcing existing commercial ties but also opening new avenues for the internationalization of Brazilian furniture throughout the continent,” highlighted Cândida Cervieri, executive director of ABIMÓVEL and manager of Brazilian Furniture, who emphasizes the potential growth of Brazilian furniture exports to Mexico, estimated at +26.9% in the coming years, as well as Brazil’s position as the largest furniture producer in Latin America and as an ever-evolving power in the global market.

Brazilian Furniture Project

The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry. 

To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.


ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. 

Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com