Expo Mueble 2024: Brazilian Furniture achieves significant results on Mexican soil

The 2024 edition of Expo Mueble Internacional, which took place from February 14 to 17 in Guadalajara, Mexico, has established itself as another important business platform for the Brazilian furniture industry in the Latin American market.

Through activities organized by the Brazilian Furniture Project, a partnership between ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), 35 Brazilian companies were there, generating more than US$ 20.9 million in business deals and prospects for the next 12 months from their participation in the fair and meetings promoted through a Trade Mission.

Of the 35 participating companies, 11 exhibited at exclusive stands at Expo Mueble 2024. They are:

Carraro Móveis
DJ Móveis
Kits Paraná

Rudnick Móveis
Tramontina Belém
Tramontina Delta

And they were all taking part in business rounds with international buyers, especially from Central and North America. Meet the other participants:

Brazil Contemporâneo
Bortolini Móveis
Caemmun Movelaria
Finger / Falkk

Herval RS
Linea Brasil
Treboll / De Lavie

Cândida Cervieri, executive director of ABIMÓVEL and manager of the Brazilian Furniture Project, shared her impressions of the event: “The success of the BrazilIan participation at Expo Mueble 2024 reinforces Brazil’s image as a powerhouse in the design and production of quality furniture in Latin America and the world. In this way, the 2024 edition of Expo Mueble not only collaborated to consolidate existing commercial relationships but also opened new doors for the internationalization of Brazilian furniture, projecting very positive expectations for the future.”


Brazilian Furniture Project

The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry. 

To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.


ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. 


Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com