26 Brazilian furniture companies participate in business rounds with international buyers under the organization of ABIMÓVEL and ApexBrasil
It’s off to the races! The NY Trade Mission begins today, the first activity in the Brazilian Furniture Project’s calendar during the New York Design Week 2023, in the United States. Organized by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), the project also takes several Brazilian furniture brands and designers to the ICFF (International Contemporary Furniture Fair), highlighting their products and solutions in the largest showcase of the sector in North America.
Aiming to foster partnerships between Brazilian companies and international buyers from the project’s target markets, the Trade Mission is supported by the General Consulate of Brazil in NY, where the business rounds will be held this year, being strategically organized between May 18 and 19, before the official opening of ICFF (May 21-23).
Therefore, creating a display to show that Brazil is not only connected with all the main trends in the world but also presents unique styles, techniques, and materials, emphasizing sustainability and design integrated into the industry as competitive differentials in the global market.
In 2023, 26 Brazilian companies participate in business rounds with qualified international buyers from countries such as the United States, Canada, Mexico, and other important markets in Central and South America.
Last year, the NY Trade Mission resulted in 305 business rounds and 760 professional contacts. With this, more than US$ 47.8 million in business was prospected.
“The results of the Trade Missions are significant to the promotion and the effort of the Brazilian companies to expand their operations abroad, one of the main goals of the Brazilian Furniture Project, a partnership between ABIMÓVEL and ApexBrasil, which has been positioning the industry and the national furniture sector in an increasingly more relevant way in the global market”, says the executive director of ABIMÓVEL, Cândida Cervieri.
With even more industries participating in the mission this year, the business and networking expectations are quite positive and prove to be strategic for the country’s industry.
Get to know the participating brands:
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative developed by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), which aims to increase the participation of the Brazilian industry in the international market through a set of strategic actions based on the foundations of sustainability, competitiveness, and design integrated into the industry.
ABIMÓVEL (The Brazilian Furniture Manufacturers Association) has been working for over 30 years to strengthen the Brazilian furniture industry. With a proactive agenda and in partnership with the public and private sectors, the organization works to boost production and improve the business environment in Brazil, providing opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives aimed at promoting competitiveness and innovation in the field, including export programs, sustainability, design integrated into the industry, factory adequacy, increasing micro and small businesses, commercial intelligence, among others.
ApexBrasil (The Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out diverse commercial promotion initiatives that aim to promote exports and add value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for national companies to participate in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian industrial structure, among other business platforms that also aim to strengthen Brazil as a brand.
FURNITURE: OUR BUSINESS!
The Brazilian Furniture Manufacturers Association – ABIMÓVEL
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