Brazilian Furniture takes dozens of national companies and designers to the USA: ICFF 2024 starts this Sunday in New York

Brazil has a very unique identity in the design of furniture and other home items. This uniqueness is deeply rooted in the country’s rich cultural heritage, the abundance of raw materials, and the varied techniques, colors, and shapes that characterize each of its diverse regions. Home to a mosaic of ethnicities, traditions, climates, and ecosystems, the Brazilian plurality drives innovation and competitiveness in the creation process of its products, which are taken to the world through the Brazilian Furniture Project, that arrives in New York, in the United States, this weekend. 

A collaborative effort by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), the project takes 28 Brazilian companies to the ICFF (International Contemporary Furniture Fair), one of the most important furniture fairs in the North American calendar, which begins this Sunday (19) and runs until next Tuesday (May 21).

Gathering more than 450 design brands from about 35 countries and welcoming a qualified audience from inside and outside the United States, who come to the country to attend the New York Design Week events, ICFF focuses on original and sustainable design: a couple of the trademarks of the Brazilian furniture industry, which stands out at the fair by winning awards and gaining visibility year after year.

Among the Brazilian companies participating in ICFF 2024, 13 of them will be on display in exclusive booths designed by Estojo—the same studio responsible for the scenography of the Brazilian booths at Salone del Mobile.Milano (iSaloni) this year—and all of them will take part in business rounds with international buyers from countries such as the USA, Canada, and Mexico, among others. 

Additionally, nine Brazilian brands also present 18 new furniture pieces developed in collaboration with ten national designers/design studios through the “Design + Industry” program, which will feature an exclusive exhibition at the fair, curated by Liana Tessler and also set designed by Estojo, following the success achieved by the exhibition at iSaloni. The program aims to increase competitiveness and, consequently, the exports of Brazilian furniture, promoting internationalization and expanding the presence of these brands in the global market by acting in all stages of product development and commercialization, from the integration between companies and designers, through the conception and production of new pieces to marketing and trade promotion.

In the coffee area, specially designed to welcome and integrate visitors and exhibitors, the space will be furnished with pieces provided by Florense. Meanwhile, Akra Collection enhances the “Design + Industry” showcase with the Tropical Forest hammock, a piece that is an ode to traditional techniques and natural fibers found in Brazil, kindly provided to the project.