Another step towards the international insertion of the Brazilian furniture industry and design, the Brazilian Furniture Project arrives this weekend in the United States, taking 19 companies to the High Point Market, one of the largest fairs in the world furniture calendar, which takes place on the 16th to October 20th, 2021. Among the Brazilian brands associated with the project, 11 will be exhibiting at the event and eight will participate in business roundtables in a hybrid format, that is, with physical and virtual meetings.
Bringing together more than 2,000 manufacturers in different strategically placed showrooms and exhibition spaces in downtown High Point, NC, the event traditionally attracts tens of thousands of retail furniture buyers, interior designers, architects and other actors of the global furniture industry.
For ABIMÓVEL – The Brazilian Furniture Manufacturers Association, the organizing entity of the Brazilian Furniture Project together with Apex-Brasil – the Brazilian Trade and Export Promotion Agency, participating in this moment of resumption of trade fairs around the world con
firms the Brazilian furniture industry position in the role of forerunner and relevance, in synergy with the largest furniture markets in the world.
Which is confirmed by the success achieved in the special edition of the Milan Design Week in 2021, with Brazilian companies gaining the attention of buyers, journalists and trendsetters from around the world.
An exhibition of products and ideas
The return of the fall edition of High Point Market, after a long period of restrictions on physical events due to Covid-19, becomes a milestone not only for the events sector, but also for the rediscovery of trends, styles, material, paths and solutions in furniture and decoration items, as well as new ways to produce and to sell in these sectors.
That’s because, in addition to the exhibitions, the event is consolidated as an interactive hub, where not only finished products, but also the latest insights into how residential, corporate, outdoor furniture, among others, can be designed, created, manufactured, sold and delivered are placed on the agenda.
Get to know the Brazilian companies associated with the Brazilian Furniture Sectoral Project, an initiative by ABIMÓVEL and Apex-Brasil, with the support of the Ministry of Foreign Affairs, which will be part of this important moment for the furniture sector in the United States and worldwide.
Bertolini Group synthesizes a history of more than half a century, showing the strength of entrepreneurship and translating it into a successful trajectory. Thus, consolidating itself as a global organization in the furniture sector by exporting to more than 25 countries and offering a wide range of home furniture products, such as home office, entertainment, kitchen, dressing table and storage.
With 60 years of history, Carraro is proud to be a reference in the furniture area. The brand operates with diversified lines of furniture for bedrooms, living rooms, dining and kitchen. With steel, glass and wood as the main raw materials. Always focusing on offering practical, functional, creative and contemporary design solutions to furniture consumers in Brazil and around the world. Today the company exports to 30 countries in South America, Central America, Europe, Africa and Asia.
Founded in 1992, Henn is one of the largest furniture companies in Brazil, supported by a modern industrial park, which allows the manufacture of furniture with high technology and quality. In its manufacturing methods, Henn uses only 100% reforested wood as raw material. In addition, it sends waste to a rigorous recycling process that prevents incorrect disposal in nature, avoiding waste and reducing the impact on the environment. The company, which exports to all continents, also uses energy from renewable sources, inhibiting the emission of greenhouse gases. All to ensure a more sustainable future.
Herval Furniture & Mattresses started its activities in the 70s, as an upholstery factory, and today it is a large furniture industry that manufactures lines for living and dining rooms as well as bedrooms and mattresses. What defines its furniture is the bold design and functionality, while the mattresses are manufactured always keeping the health side in mind. All Herval products are, therefore, designed and produced with a focus on quality, comfort and design in constant technological evolution and respect for the environment. The company has been focusing efforts and strengthening its brand in international trade for years.
One of the pioneers in the manufacture of kitchen furniture in Brazil, Kit’s Paraná understands the needs of consumers. That’s why it makes furniture with plenty of space to store everything you need in a kitchen. Combining, to this end, technology and experience in creating furniture solutions that serve real customers, always following the biggest trends in decoration and interiors worldwide to offer the best. In addition to the whole Brazil, today the brand is present in 14 other countries.
With a wide variety of raw materials and a perfect composition between aluminum, wood, synthetic fiber, sling fabric, nautical rope, nautical knitting, resistant fabrics and foams, Lovato also has a team of renowned designers, hundreds of talented employees on the factory floor and a large team of national and international store partners, becoming a reference and taking the best of outdoor furniture — with quality, resistance, design and sophistication — to Brazil and the world.
Founded in 1973 and carrying a significant history, Mempra Design is a family business in its second generation, strengthening itself as one of the most important in Brazil in the leather segment. The brand has dozens of collaborators, all rigorously selected and trained to create luxurious upholstery with first-rate raw materials. Focusing mainly on the issue of authenticity, always working with selected products, of high quality and aggregated design, with good service and respect for the customer in Brazil and abroad.
For over 25 years in the furniture market, Multimóveis was born with the DNA of innovation and entrepreneurship in the international market. During its trajectory, the attention and respect for the different cultures and particularities of its customers, made the brand’s products accepted in more than 40 countries, on five continents. In addition to internationalized management, the company also has state-of-the-art technology, with the main differential being the finishing of its pieces. Confirming the quality and origin of its products, Multimóveis also uses raw material from wood from reforestation, which attributes durability to the product and contributes to the preservation of the environment.
To celebrate its nearly half a century of history, Telasul — steel kitchens — has grown and reinvented itself in the wood segment as well. Meet Thela: a new brand, born in 2020, but which is already part of the family and is here to stay. They produce modern products, which bring more beauty and practicality to the home and delight with the personality of wooden kitchens. Thus, proposing a new way to decorate the kitchen and spice up the routine with more style and well-being. Thela products are available for both domestic and international markets.
Combining luxury with a history of reference, Toro Bianco is a leader in the upholstery segmeextornt, which focuses on the desire to provide sensory and memorable experiences. For this, the brand’s creations are inspired by the sophistication of Italian design together with the power and superiority of the Nellore herd. Projecting, therefore, high quality with exclusive leathers, developed within the standards required by national and international experts. Toro Bianco products are designed to combine design, comfort, high standards and elegance with social, ecological and ethical responsibility, in addition to the commitment to employees and the constant search for excellence in the entire manufacturing and delivery process.
30 years ago, Treboll Móveis was created with the purpose of producing and selling residential and commercial furniture. Since then, 30% of its business has been directed to the domestic market and 70% to the foreign market, with a large presence in the United Kingdom, the United States and France. Always focused on innovation, care for the environment and concern for its employees and customers, Treboll reinvents itself every year, seeking new markets, customers, products and challenges with competence and market vision.
In addition to the 11 Brazilian brands that will be exhibiting their new products, processes and materials in the fall edition of High Point Market, the Brazilian Furniture Project also organizes a commercial mission for the event, with the participation of eight other member companies in hybrid business rounds; They are: Artesano Móveis, Canaã Furniture, Irimar Móveis, Metaltru, Notável Móveis, Officina Móveis, Poquema Móveis and Sheldon Móveis.
Learn a little more about these great national furniture companies in our next article. Do not miss it!
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The Brazilian Furniture Manufacturers Association – ABIMÓVEL
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